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Tourism Best Practices – Week of March 12

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Popular Summit Brew Path Returns The Akron/Summit County Convention and Visitors Bureau organizes the popular passport program. And that’s not all from Akron… Akron/Summit CVB Promotes “Wear Your 330 Shirt to Work Day” on March 30 The day promotes the area and takes advantage of dress down day. Discount Cards Lure Fishermen Into Local Businesses The Sandusky County Convention and Visitors Bureau offers Anglers Savings Cards to visitors who… 

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Improve Your Website SEO with Your Blog

  • 3 min read

In your quest to be number one or even on the first page of Google search results, one of the easiest ways to improve your website’s organic visibility is through a blog. Unfortunately, very few organizations fully capitalize on this SEO tool. Here are five simple ways your blog can improve your website’s organic visibility, traffic, and results. Create A Creative Name For Your Blog Just as we encouraged you to create a creative name for your e-newsletter, call your blog anything but “blog.” Your blog and it’s name is an optimization opportunity. Use the title to incorporate important SEO… 

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Email Marketing – Best Reads Week of March 5

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Message To Marketers: Emailing Millennials Works Email remained the top selection by 62% of millennial respondents, noting that “nothing else came close.” Now for 41 tips and hacks… 3 Creative Email Campaign Hacks to Boost Your Open Rates In a crowded inbox, uninspiring emails will be tossed into the trash without a second thought. 9 Email Marketing Habits It Pays to Break A number of commonly overlooked email habits you should… 

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Tourism Best Practices – Week of March 5

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Los Angeles Continues ‘Everyone Is Welcome’ Campaign “If it ain’t broke…” Visit Port Angeles Unveils New Official Destination Video The 60-second video features a handful of the 331 Things to Do in Port Angeles. Kankakee Visitors Bureau Wins Two State Awards Top honors for “Best Cooperative Partnership” and “Best Website.” Donations Spark Purchase of Trail Bikes Halifax County CVB leads campaign to purchase bikes for visitors to enjoy… 

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Email Marketing – Best Reads Week of February 26

  • 1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Email The Top Channel In Event Marketing Survey and Email Marketing Supports Your Content Marketing And SEO Campaigns But Do Email Blasts Actually Work? (our accompanying article is “E-Newsletter” Boring! Re-name It!) Now to the tips to improve your blasts campaigns: 6 Keys to Email Marketing Success 4 Principles To Increase Your Email Campaign Response 7 Practical Building Blocks of a Strong Email Deliverability Strategy The 1-2-3 To Creating A Marketing Email That People… 

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Tourism Best Practices – Week of February 26

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A Nebraska CVB helps an attraction develop their tourism plan so the Nebraskan can share his slice of heaven along Platte with visitors who pay to watch sandhill cranes New marketing campaigns: Charleston’s From The Hip Wyoming’s That’s WY campaign Wayne Co invites visitors to #GetAWayne Looking for website inspiration? Hospitality Sales & Marketing Association International honored Destination Niagara USA with a Gold Adrian Award for their web… 

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Email Marketing – Best Reads Week of February 19

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why Email Marketing is Real Secret Weapon to Grow Market Trend Why could email marketing potentially be the ace up on your sleeve? Five reasons… How To Get Started With Email Marketing There are many good reasons for your business to do email marketing. Once you decide to add this to your marketing mix, do these three things next. More on not using your using a personal email account — like Gmail, Outlook,… 

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Is Your Website Working For You?

  • 4 min read

Is your website a little more than an online placeholder? Is it effectively drawing visitors, keeping them on the site, and converting them to customers? It is time your website start working for you and help you grow your business. With millions of searches being done every day, you should start to take advantage of the huge potential consumer base for the online market. Review this checklist to help you make sure your site is doing what it should for your small business. The 10 things your website should do for you: Present a professional image of your company. A… 

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Tourism Best Practices – Week of February 19

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Lincoln Tourism Leaders Unveil Abe, With Shades, In Hopes Of Luring Younger Visitors CVB debuts “something just a little bit different” to attract visitors to their visitors center. Over in Lincoln’s home state… This Is How Springfield Will Market Itself For Illinois’ 200th Birthday Another Illinois DMO rolls out their marketing campaign… MACVB Plans Development of New Rural Tourism Marketing Campaign It’s not all Illinois this week. Over… 

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