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20 Social Media Trends and Tools for 2016

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Social media is ever changing and marketing professionals are always looking to keep up with those changes and the trends in the various platforms. Here’s 20 social media trends and tools for 2016: 5 Key Social Media Marketing Trends to Watch in 2016 While we all expect certain platforms to introduce certain updates, it’s arguably more important to understand the wider context behind such changes, the implications of those specific updates in a wider sense. Social Media Trends 2016 We expect to see improvements when it comes to the accuracy of measurement capabilities, the integration of tracking paid performance, and refining… 

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Top Social Media Articles of 2015

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Before any of us get too far into 2016, let’s review five of the most read articles in 2015 on social media. The tips can’t be bad just because we changed calendars right? 4 Ways to Rock Social – Regardless of Network There’s a way to simplify your social media presence. By embodying these four universal rules of social media, you can skillfully and swiftly move from one network to the next. How to Get (and Keep) Customers With An 8-Second Attention Span In this age of ever-shrinking attention spans, the question for marketers and advertisers becomes: How can we… 

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Do No Boost Facebook Posts and 11 other Social Media Tips

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We are always looking to improve our social media marketing. Here’s three great reads and a dozen tips to do just that. The first spawned from a discussion I had with a client. The discussion was whether or not to boost posts on Facebook… Good Advertisers Do Not Boost Posts I think boosting posts (on Facebook) is stupid. Here’s why: it’s a cheap way to get people to advertise without going into the ads manager and having them do all the “complicated” targeting. It’s basically taking advantage of those people who don’t fully know what they are doing. 6 Questions… 

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13 Digital Marketing Tips

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Time to read between all the parties, gifts, time with family, and football? (Maybe an escape from the in-laws…) Here’s three reads on digital marketing with 13 great tips: Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil? Is your marketing in tune with the Force and focused on enriching the connections between your business and your customers? Or are you engaging in Darth Vader marketing that’s more machine than man? It’s vital to keep the soul of your business alive by not relying too much on technology to drive your marketing initiatives. Here are five… 

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Social Media: The Future and Better Engagement

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Three Oklahoma City social media professionals lent their voices to a panel discussing the state of social media and where it’s going. Allie Carrick is a strategist with Smirk New Media. Gina Yannarell, with Koch Communications, manages business development and traffic. Greg Newby does digital marketing, web and app development. The dialogue, hosted by AMA OKC chapter, yielded a handful of takeaways to gain insight into strategies and tactics to consider moving forward. Facebook – With Facebook reported suppresses promotional sounding posts, the panel was asked if Facebook is truly pay to play now. We were reminded that “we’ve had a free ride” on Facebook and surely most… 

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