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“E-Newsletter” Boring! Re-name It!

  • 2 min read

We have shared many ideas to increase your email database. (Here and here.) Email marketing shows strong ROI and thus, the more inboxes you reach, the more business you generate. The issue often isn’t that we’re not asking, it’s what we’re asking them to do – “Sign Up For A Newsletter.” Zzzzzz! No one wants a newsletter. That’s where you need to get creative on naming your newsletter. Here’s 35 ideas to get you started. Is your newsletter information driven? If the content is going to be industry driven, a more serious name may be in order: The Advisor The Dispatch… 

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Tourism Best Practices and Headlines Week of April 11

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Zealand’s South Island Sees Tourism Boom Thanks to Instagram Photos Like These New Zealand’s South Island is a ‘grammer’s paradise, where no filters are necessary. Local tourism agencies attribute a spike in visitors last year to the island’s photogenic nature. In Marketing Campaign, Yetis Remind Tourists That Pinellas Winters Are Not Abominable Pinellas County’s tourism marketers continued their streak of clever campaigns by sending in the yetis… 

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Top Customer Service Reads Week of April 11

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Email Marketing – Drive Web Traffic, Grow Lists and Relationships

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Are you driving traffic to your website? How to Drive Tremendous Website Traffic with Email Marketing “For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. 5 Effective Strategies for Startups to Grow Their Email Lists As a startup, your priority should be increasing the size of your email list. And you should be culling it often. These strategies are going to… 

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Social Media – The Essential Guide and 33 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices: The Essential Guide to Social Media Marketing (Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics. Five Ways To Repurpose Your Content for Social Media Distribution You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on… 

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Tourism Best Practices and Headlines Week of April 4

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. How Mother Angelica Revved up Alabama’s Tourism Industry More than 80,000 tourists a year visit the Shrine of the Blessed Sacrament, a cathedral-like chapel on Our Lady of the Angels Monastery Farm. From Scavenger Hunts to Stage Combat, More Local Attractions Selling ‘Signature’ Tours Dozens of well-known attractions throughout the Twin Cities are turning to what they call “signature experiences” — value-added, immersive, hands-on activities meant to attract… 

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Making the 2nd Mile 2nd Nature

  • 4 min read

I arrived at a breakfast and grabbed food provided by Chick-fil-a.  Sat down at a table with Chick-fil-a collateral and cows all over it.  I shared, “It was great Chick-fil-a sponsored the breakfast.”  Someone turned and said, “You don’t know do you?”  He turned over a card to show me Dan Cathy, President and COO of Chick-fil-a was speaking that morning.  What I heard was inspiring, motivating, a blessing and what I’m sharing in this month. Chick-fil-a is founded on Christian beliefs.  Mr. Cathy even shared that he considers his stores missions and the employees missionaries.  So it’s natural for them to take direction for their… 

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Top Customer Service Reads Week of April 4

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Email Marketing – Benchmark Guide and 52 Tips

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Sales of course is the top benchmark to gauge success. What are the other benchmarks to determine if your campaigns are working? We lead with a benchmark guide and follow with 5 articles / 52 tips to help with your email marketing: The Ultimate 2016 Email Marketing Benchmark  Guide A new report analysed more than 1bn emails… (the author) dig(s) into the report and show you the key facts and figures you need to be aware of. 21 Powerful Ways to Quickly… 

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