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Email Marketing: 41 Tips, Trends, Hacks and Must-Haves

February 3, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 41 tips, trends, hacks and must-haves: 15 Email Marketing Tips for Valentine’s Day Recently I have analyzed a bunch of V-day newsletters. Some thoughts came to my mind and I would like to share them with you. These are my tips…

January 26, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Results Are In: Great Email Marketing Trends Of 2015 Here are some of the greatest email marketing trends that have shown a lot of success over this year. 6 Hot Email Marketing Trends to Watch in 2016 It looks like 2016 will…

January 21, 2016
2 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Greater Palm Springs Convention and Visitors Bureau: Ice block challenge Video: Promotion included ice blocks in New York City and the invitation to “break out of the chill”! Visitors bureau wants to make it easier for tourists to find attractions Tourists traveling through Cabarrus County will soon have an easier time finding their way to downtown Kannapolis and other points in the community thanks to a way…

January 19, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? A Beginning of Year Audit Checklist for Your Email Marketing Program To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. 5 Must-Haves to Revamp Your 2016 Email Strategy…

January 12, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? 5 Ways to Improve Your Email Marketing ROI An email marketing strategy can result in a 4,300 percent return on investment (ROI). If you’re not seeing that kind of return, give these tips, identified by Cynthia Price, director of marketing at Emma, a…

January 5, 2016
2 min read

Before any of us get too far into 2016, let’s review five of the most read articles in 2015 on social media. The tips can’t be bad just because we changed calendars right? 4 Ways to Rock Social – Regardless of Network There’s a way to simplify your social media presence. By embodying these four universal rules of social media, you can skillfully and swiftly move from one network to the next. How to Get (and Keep) Customers With An 8-Second Attention Span In this age of ever-shrinking attention spans, the question for marketers and advertisers becomes: How can we…

December 28, 2015
2 min read

Time to read between all the parties, gifts, time with family, and football? (Maybe an escape from the in-laws…) Here’s three reads on digital marketing with 13 great tips: Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil? Is your marketing in tune with the Force and focused on enriching the connections between your business and your customers? Or are you engaging in Darth Vader marketing that’s more machine than man? It’s vital to keep the soul of your business alive by not relying too much on technology to drive your marketing initiatives. Here are five…

December 10, 2014
3 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a collection of list growth ideas! Here’s a dozen ideas to grow your list and take your email marketing to the next level! Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes. Now to the list:…

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