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Email Marketing – 11 Tips and How Email is Like Elections

May 11, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Wait! You’re not utilizing email in your marketing? Huffington Post recommends email as one of 3 Places to Put Your Marketing Dollars Instead of Social Media Social media ROI isn’t close to the effectiveness of email marketing. Period. To help with your campaigns… 6 Email Marketing Challenges And How To Overcome Them Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each. 5 Ways a Patient E-newsletter Will Make Your…

May 4, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 15 fixes to help with the success of your campaigns and how to measure your success: 5 Practical Tips to Improve Your Email Marketing Campaign Here are five practical tips that help you get more subscribers as well as increase your engagement. Spring Sending: Time for a Fresh Start A few suggestions that should help to provide some well-needed tender loving care for your marketing efforts. (And remember … given all that your email…

April 27, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 13 fixes to help with the success of your campaigns: Common Email Content Mistakes and How to Fix Them Your emails are a reflection of you. Here’s why you should pay extra attention to what you write in your emails and a few best practices for writing better emails. 4 Major Email Marketing Pitfalls (and How to Solve Them!) We list four major email marketing pitfalls you’re likely to face at one point, as…

April 20, 2016
2 min read

When we meet with eventual clients, the conversation usually starts with a website. After we discuss the site, we turn to the discussion of what the client will be doing to drive traffic to the website. As we discuss platforms, we always get a surprising response when we inquire about email marketing. Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook…

April 14, 2016
2 min read

We have shared many ideas to increase your email database. (Here and here.) Email marketing shows strong ROI and thus, the more inboxes you reach, the more business you generate. The issue often isn’t that we’re not asking, it’s what we’re asking them to do – “Sign Up For A Newsletter.” Zzzzzz! No one wants a newsletter. That’s where you need to get creative on naming your newsletter. Here’s 35 ideas to get you started. Is your newsletter information driven? If the content is going to be industry driven, a more serious name may be in order: The Advisor The Dispatch…

April 12, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

April 11, 2016
2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Are you driving traffic to your website? How to Drive Tremendous Website Traffic with Email Marketing “For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. 5 Effective Strategies for Startups to Grow Their Email Lists As a startup, your priority should be increasing the size of your email list. And you should be culling it often. These strategies are going to…

March 31, 2016
2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Sales of course is the top benchmark to gauge success. What are the other benchmarks to determine if your campaigns are working? We lead with a benchmark guide and follow with 5 articles / 52 tips to help with your email marketing: The Ultimate 2016 Email Marketing Benchmark Guide A new report analysed more than 1bn emails… (the author) dig(s) into the report and show you the key facts and figures you need to be aware of. 21 Powerful Ways to Quickly…

March 25, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Virtual Reality: A New Reality for Meetings and Destinations Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Meet Lee County Visitor & Convention Bureau’s Resident Artist The Lee County Visitor & Convention Bureau (VCB) introduced its first Resident Artist Program, an initiative aimed to give local photographers / videographers an opportunity to connect…

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Email Marketing – 11 Tips and How Email is Like Elections

Email Marketing – Content Mistakes, Pitfalls and Fixes for Your Campaigns

Email Marketing – The Overlooked Marketing Tool

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Email Marketing – Benchmark Guide and 52 Tips

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