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Social Media – Tips, Best Practices (and Mistakes) and KPIs

September 27, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Whoa! Wait. You haven’t started? Need to know where to start? Social Media Marketing for Small Business Owners: How to Start From Ground Zero and Do the Minimum This post gives you a clear idea of how to start with social media marketing before you can afford creative campaigns and resources to throw in this area. As you begin, consider what brands have done wrong and what they’ve done right. Hard-Learned Lessons Of Social Media…

September 26, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. To start improving your customer service, perhaps the first step is…

September 25, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Partnerships have always been a smart strategy for destination marketing. Washtenaw County CVB Partners with Eastern Michigan U for Campaign Welcoming People to Ypsilanti Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists Dubbo, Australia, is partnering with the entire community. New home for the St. Joseph, MO CVB You should see what an artist is creating in the Wichita Falls CVB…

September 21, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To find success with email marketing, start with The 10 Commandments of Email Marketing Before hitting send, check out this list of email marketing do’s and don’ts to help make sure you don’t end up in the spam box. Commandments too formal? Then read What You Need To Know About Email Marketing as a Beginner…

September 20, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Next step is developing a social media strategy. How to Create a Successful Social Media Marketing Strategy for Your Business The article above offers you the steps you need to create a solid social media marketing strategy in actionable items. What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content By the end of the post, you’ll know exactly what to share on each of your social media profiles.…

September 19, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, start with the Warning…

September 18, 2017
1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Philly leads the best practices this week with a Marketing Campaign Crafted for African-American Travelers and their launching a Messaging ‘Toolkit’ to Align Local Businesses with City Long Island & NYC also with strategic destination marketing as they form international marketing collaboration for the first time Visit Rapid City Encourages Local Broncos Fans to Share Photos for Swag Along with the photo contest, the be-a-tourist-in-your-backyard campaigns were…

September 14, 2017
3 min read

The number one app on a smart phone? Email. 91% of people check their email daily. 90% of emails get delivered. As a result, for every $1 invested in email marketing, there’s a $44 average ROI. But consumers must open the email in order to realize that high ROI! What determines the reader to open your email? The subject line. Most people invest a lot of time on the content, graphics, and layout of the email. Very little time or thought is put into the subject line. I share in marketing seminars one community sends their email each week with…

September 14, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To find success with email marketing, start with The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions The Infographic explores how to craft a successful email program. How To Make Your Email Marketing A Solid Success Seven strategies how you can make the most of your own email marketing. Email Marketing Works; Here’s How…

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Customer Service – 23 Tips to Improve Your Service

Tourism Best Practices – Partnerships and Other Programs

Email Marketing – The 10 Commandments and 30 Other Tips

Customer Service – Bad Warning Signs and 11 Tips

Tourism Best Practices – Philly, NYC, Long Island New Initiatives

12 Tips To Writing Subject Lines That Get Email Opened

Email Marketing – The Ultimate Cheat Sheet and 20 Tips