Skip to content
E-newsletter is boring. Rename it.

Even More Creative Names to Rename Your Email Newsletter

  • 4 min read

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared… 

Read MoreEven More Creative Names to Rename Your Email Newsletter

Most Valuable Marketing Channels

  • 3 min read

What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.

9 Marketing Strategies For a Comeback in 2021

  • 4 min read

If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.

9 (More) Ways to Grow Your Email List and Grow Your Business

  • 4 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a collection of list growth ideas! Four other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. And 8 the last time. We’ve gathered 9 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it… 

Read More9 (More) Ways to Grow Your Email List and Grow Your Business

Top Marketing Reads of 2019

  • 3 min read

What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2019. #10 – Social Media Checklist for Twitter – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on Twitter. #9 – Social Media Checklist for Instagram – In this post, we provide a daily and… 

Read MoreTop Marketing Reads of 2019

68 Marketing Trends and Predictions for 2020

  • 3 min read

What new directions should we take with our marketing? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020.

Email Marketing – Best Reads Week of June 24

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Is Email Marketing Still A Valid Business Strategy? Four reasons why email marketing remains the number one options for marketing. Further, A Quick Look at Email Marketing in 2019 and Why It Is Important To the how-to… How To Create An Effective Email Marketing Campaign What to write, how to write it, and design covered in the article above. 7 Ways To Humanize Your Automated Email Marketing Some simple and actionable tips to humanize your… 

Read MoreEmail Marketing – Best Reads Week of June 24

Email Marketing – Best Reads Week of June 10

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Here’s the 5 Benefits of Email Marketing for Small Business Also, Why Every Company Should Develop Email Marketing Now to the execution of your email marketing campaigns… How to Create Emails that Convert The key to effective email marketing starts with understanding that the email relationship is personal, powerful-yet-tenuous, and needs nurturing. The article above has 10 tips to creating powerful email marketing. 5 Simple Ways to Boost Your Email Marketing The key to being… 

Read MoreEmail Marketing – Best Reads Week of June 10

Email Marketing – Best Reads Week of May 28

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? The Advantages of Email Marketing for the Gradual Growth of a Business The five advantage to adding email to your marketing mix. 9 Steps to Build a Successful E-mail Marketing Campaign Follow the 9-step guideline in the article above on how to be successful with your marketing strategy. How to Create More Effective Marketing Emails While written for the landscape industry, the infographic and tips are great for ANY industry! Why Blog & Email… 

Read MoreEmail Marketing – Best Reads Week of May 28