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Five Things You Can Do Today to Improve Your Marketing Through Customer Service

Five Things You Can Do Today to Improve Your Marketing Through Customer Service

  • 3 min read

Customer service isn’t just about solving problems—it’s one of the most powerful marketing tools a small business has. Every interaction is a chance to build loyalty, create word-of-mouth buzz, and turn customers into advocates. Here are five things your business can do today to improve your customer service and, in turn, your marketing. 1. Respond Quickly and Professionally Speed matters. Whether it’s a phone call, email, or social media comment, today’s customers expect quick responses. Quick, thoughtful responses show customers you value their time, which reflects well on your brand. 2. Personalize the Experience People want to feel seen, not… 

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Five Things a Small Business Can Do Today to Improve Your Google Business Profile

Five Things a Small Business Can Do Today to Improve Your Google Business Profile

  • 3 min read

Your Google Business Profile is often the first thing potential customers see when they search for your business online. It affects whether they call, visit your website, or choose a competitor. The good news? You can make meaningful improvements today with just a few simple steps. Here are five things a small business can do today to improve your Google Business Profile. If you haven’t claimed your business on Google yet, this is your first and most important step. If your profile already exists, make sure you have full control of it. 2. Update and Complete All Business Information Make… 

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Five Things a Small Business Can Do Today to Improve Your Facebook Marketing

Five Things You Can Do Today to Improve Your Facebook Marketing

  • 3 min read

Facebook remains a powerful tool for small businesses to connect with customers, build brand awareness, and drive sales. But with so much competition, how can you stand out? Here are five simple things you can do today to improve your Facebook marketing and start seeing better engagement. 1. Optimize Your Facebook Page Your Facebook page is like a digital storefront—make sure it’s set up for success.✅ Update your profile and cover photo to reflect your brand.✅ Fill out your business information (hours, website, contact details).✅ Write a clear and engaging “About” section that tells people what you do. A well-optimized… 

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five marketing actions small businesses can take at the start of the year to position themselves for success

Five Marketing Actions Small Businesses Can Take at the Start of the Year to Position Themselves for Success

The start of a new year is the perfect time for small businesses to refresh their marketing strategies and set the stage for success. With a little planning and a few proactive steps, you can boost your brand visibility, connect with your target audience, and build momentum for the months ahead. From fine-tuning your online presence to creating a clear promotional plan, these five actionable marketing tips will help your small business hit the ground running and thrive in the year to come. 1. Audit and Optimize Your Online Presence Review your website, social media profiles, and Google Business listing.… 

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man's hand on computer on desk with text Top Blog Posts of 2023

Top Marketing Reads of 2023

What were the top marketing reads of 2023? We countdown the top-10 read posts on the Back To You Marketing Blog.

From Twitter to X What You need to know

From Twitter to X: What You Need To Know

Twitter is now X. Love it or hate it. And for some of us whose favorite social media platform is Twitter we hate it. Well, hate it a strong word. How ‘bout we say we’re not big fans of the change. Why the change? Many articles have been written on the rebrand of Twitter to X. That’s not the intent of this post. In short, Elon Musk explained that it’s more than just a name change. Instead, it represents his plans to create an “everything app.” “Twitter was acquired by X Corp both to ensure freedom of speech and as… 

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12 Steps To Social Media Success

  • 4 min read

There are 12 steps to social media success. Here they are in hopes of your small business finding success and seeing sales and revenues increase.

E-newsletter is boring. Rename it.

Even More Creative Names to Rename Your Email Newsletter

  • 4 min read

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared… 

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