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Email Marketing – Best Reads Week of May 28

May 30, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? The Advantages of Email Marketing for the Gradual Growth of a Business The five advantage to adding email to your marketing mix. 9 Steps to Build a Successful E-mail Marketing Campaign Follow the 9-step guideline in the article above on how to be successful with your marketing strategy. How to Create More Effective Marketing Emails While written for the landscape industry, the infographic and tips are great for ANY industry! Why Blog & Email…

May 28, 2019
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why Is Customer Service Training Important To A Business The quality of customer service is important to the success of a business. Some businesses don’t have products that are comparable to the competitors but they get a lot of customers. The reason is that they are caring for their customers. Providing your employees with customer service training can benefit them in a number of ways. Creating Good Customer Service The article explores how to create…

May 23, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Six Emails You Should Be Sending to Generate Instant Results Whether email marketing is a core strategy for you or you just started capturing marketing leads and email subscribers, try the emails outlined in the article above to generate some instant results. Why You Need To Focus On Your Email List If you’re a business owner, you need to focus your efforts on building an email list. It’s an asset that you own, the most personal way to…

May 22, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Things You Need To Know Before Planning Your Social Media Strategy Before you can implement a social media strategy, you must do your homework, research, plan, and then execute your ideas. To help further with the research, 50 Social Media Statistics Every Marketer Should Know in 2019 Takeaways included to help with your strategies. The most important tip – On Social Media, Sell Your Brand, Not Your Stuff The headline alone says all you need to know. It’s…

May 21, 2019
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Time to refocus on customer service. Research Finds Businesses Failing to Face Ugly Truth of Their Customer Service Shortcomings Businesses are out of touch with their customers and overestimate the quality of the customer service they provide, according to new research. Customer Service Begins Before You Have A Customer If you want to know where a business will be tomorrow, look at their customer service. 3 Simple (and Free!) Rules For Great Customer Service “Great service…

May 20, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Start with a few DMOs leading destination development… Springfield (IL) CVB through a Lincoln sculpture exhibit South Padre Island (TX) CVB through sea turtle sculptures McHenry County (IL) CVB through bike share program A cycling event – 16th Annual Tour de Elizabeth – is created by the Elizabeth (NJ) DMO Another event to drive…

May 13, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” National Travel and Tourism Week was last week and a LOT of CVBs/DMOs recognized the week with celebrations, luncheons, and other special events… Kosciusko (IN) held a cookout The Woodlands (TX) celebrated at an art show Kearney (NE) hosts a luncheon Dodge City (KS) holds an open house and trolley tours Quincy (IL)…

May 10, 2019
1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even include email in your marketing? Here’s Five Reasons Not Give Up On Email Marketing (or start including it.) Ready now? 15 Tips For Crafting An Engaging Email Newsletter 15 members of the Forbes Agency Council offer their top tips for engaging customers with email. You can also Learn From Competitors Armando Roggio shares his strategy of monitoring successful competitors. By all means, avoid the spam filters. Here’s Six Ways To Do So From content formatting to trusted service…

May 9, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: On Social Media, Sell Your Brand, Not Your Stuff A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold. 15 Content Secrets to Boost Social Media Engagement Content is king. In the article above, the author looks at fifteen content secrets that will help keep your social media channels firing on all cylinders. You can also model these 3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact…

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Email Marketing – Best Reads Week of May 28

Customer Service – Best Reads Week of May 28

Email Marketing – Best Reads Week of May 20

Customer Service – Best Reads Week of May 20

Email Marketing – Best Reads Week of May 6