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Email Marketing – 1 Ingredient, 3 Trends and 15 Tips

December 7, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Want to know why your small business needs email marketing? Watch the video here. This Is the One Ingredient Your Email Marketing Needs Mobile has fast become the key ingredient in our email marketing strategy. And our recipe for success…

November 1, 2016
3 min read

The fifth annual “Consumer Views of Email Marketing” report from Mapp Digital is released. It found that 98 percent of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28 percent say they check email between four and 10 times a day. A total of 32.9 percent of respondents said that they check in on their email actively throughout the day. People are more connected than ever to their email accounts, and that means brands are staying connected to them through the channel, according to a new report. “Email marketing…

October 27, 2016October 25, 2023
5 min read

We are mere days away from the scariest day of the year. No ladies, not the start of swimsuit season, of course, Halloween. It’s the night of ghosts, witches, and teenage boys that will jump out of the bushes as my daughter approaches the house to trick-or-treat. As Back To You Marketing works with small businesses and destination marketing organizations, we are often frightened when we view or talk about their websites. The websites or the conversation can get quite scary – often scarier than my daughter returning with no Reece’s Peanut Butter Cups! Use this list to determine how…

October 19, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 18 tips and 7 best apps for social media marketing: 5 Tips to Build More Loyalty With Your Twitter Fans To reap the full benefits of Twitter, approach your engagement in a personable way. In the article above, you’ll discover five ways to turn your Twitter followers into loyal fans. 5 Steps to Generate More LinkedIn Sales Leads With the right approach, you…

August 24, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 20 tips. 6 Strategies to Stand Out on Social Media How does the team behind a new guitar pick stand out on social media? “Practice ‘genuine relationship marketing.’” The article has her other best tips. 5 Highly Effective Ways to Increase Social Media Shares How can you boost your social media shares and in turn your engagement? Here are five tips to help…

August 23, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Here’s 6 Reasons Email Marketing is Still an Effective Tool Now, on to the tips to better your emails and campaigns… What Marketing Email Heat Maps Can Teach Us About Creating Eye Catching Emails [Infographic] Easy SMTP and EyeQuant teamed up together to evaluate a number…

August 10, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. But, in fact, according to Nick Powills, we’re failing at social media: Agencies And Brands Are Failing At Social Media, And It’s Time For A Real Change That change is a simple one. Read about it. In that vein, here’s Five Things Your Company Should Be Doing on Social Media The list of social media “tips and tricks”… grow(s) ever longer. But when it comes down to it, there are a few best practices…

August 4, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Want to get better. This week, we have the 8 laws, 7 trends and 7 metrics of social media. Plus insights of how teens really feel about ads. 8 Laws of Social Media Marketing That Will Help Your Customers The Top 7 Social Media Marketing Trends Dominating 2016 7 Social Media Metrics that Really Matter—and How to Track Them How Teens Actually Feel About Social Media Ads Two how-tos / best practices…

August 3, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation Read (the above article) for tips to help reach the largest group of consumers and turn them into your brand’s biggest fans.…

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