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Email Marketing – Best Reads Week of May 7

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Reasons Email Marketing Is a Must for Small Businesses If you aren’t using email as a marketing tool, you could be missing out on a lot of new customers and sales. 7 Tips For More Powerful Email Blasts While written for artists, these seven tips can help anyone in any industry make their email blasts that much more powerful and likely to be read. #6 in the article above – writer better subject lines. Email Subject Lines: The Worst… 

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Social Media – Best Reads Week of May 7

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Eight Ways To Fire Up Your Social Media Presence What to look out for and what to avoid doing if you want to capture and maintain your audience. Some of the advice even hints at how to further build your audience. 6 Tips on How to Engage Your Customers Through Social Media Strategy It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. 3 Buzz-Worthy… 

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Tourism Best Practices – Week of May 7

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Many DMOs are recognizing National Travel and Tourism Week this week… Emporia, KS, hosts a Wild Card Tour Kenosha, WI, hosts Tourism Week Free Days Effingham, IL, goes off the U.S. Travel theme and hosts a “Then And Now” Photo Contest Dayton, OH, to recognize tourism “ambassadors” Laredo, TX, will host destination training Victoria, TX, will host a Crossroads Crosswords Challenge Preble County, OH, posts banners to remind… 

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21 Like-driving Instagram Images

  • 5 min read

You have added Instagram to your social media marketing mix. But after a while, your creativity runs low and the images you post start to look the same. “Sarah, put on another shirt. Cristy, take a picture and I’ll put it on Instagram.” We have offered Facebook post ideas and video content ideas. Here are 21 Instagram image ideas that will drive likes. User Generated (USG). USG images are authentic. They connect and resonate with users, working as social proof, and showing visitors that other users are raving about your brand. Besides, as the images are created by someone else,… 

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Email Marketing – Best Reads Week of April 30

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why do we prepare these compilations each week? A recent study showed Email Reigns For SMBs, But They Have Much To Learn, Study Finds So here’s six good reads with 29 tips to improve your email marketing… Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking The numbers clearly suggest the need for a mobile email strategy to stay two steps ahead of the marketing game. The time is ripe for mobiles to transform the… 

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Social Media – Best Reads Week of April 30

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy) Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. 3 Ways to Up Your Social Media Game While written for the agriculture industry, these three tips can take you or your business’ influence on social media to the next level regardless of industry. The Evolving… 

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Tourism Best Practices – Week of April 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs are preparing events for National Travel and Tourism Week, May 6-12… Dodge City, KS will celebrate Train Day in conjunction with NTTW Emporia, KS will host a Wild Card Tour Pearland, TX throws a Block Party Norman, OK hosts a Tourism Luncheon While not related by NTTW, this promotion by the Fort Lauderdale (FL) CVBs is worth copying noting…2-for-1 Summer Deals at 45 locations. Other events to… 

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Email Marketing – Best Reads Week of April 23

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 11 Quick Email Marketing Tips that Will Increase Your Response Rates While written for attorneys, this article provides great tips for building an email marketing list in any industry. 5 Tips for Refining Your Brand’s Email Marketing Strategy The campaigns outlined in the article are still one of the most effective ways to reach consumers. Why Email Marketing Requires Such A Supple Wrist In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc.,… 

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Social Media – Best Reads Week of April 23

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: If you recall, Facebook changed their algorithm three months ago affecting brands’ posts in followers’ feeds. How’s it going so far? 3 Notes on Facebook’s News Feed Changes Thus Far We offered 10 directions to take in lieu of Facebook’s changes. Here’s three other ways to maximize your social media output and 10 Types of Posts to Help You Stand Out Online As summer and “vacation season” nears, here’s How to Use Social Media to Bring Customers Closer to Your Brand When… 

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