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E-newsletter is boring. Rename it.

Even More Creative Names to Rename Your Email Newsletter

  • 4 min read

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared… 

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More Creative and Engaging Instagram Post Ideas

  • 4 min read

We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt… Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops. Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with… 

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2020 A Good Year For Small Business

  • 3 min read

While I’m not ready to declare it the greatest year ever, if we indeed think about it, 2020 was a good year for small business.

9 Marketing Strategies For a Comeback in 2021

  • 4 min read

If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.

Google Ads (Part 2) Tips to Creating Effective Search Ads

  • 8 min read

People are searching all the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in. They’re important to an online strategy to help you drive traffic and business. Marketing Charts reports Paid Search is second in media planned to be used. (Social Media and Display tied for tops.) We’ve shared what Google… 

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Google Ads (Part 1) – What They Are and How They Work

  • 9 min read

Google Ads (Part 1) – What They Are and How They Work Have you searched for anything online in the past week? Of course you have. People are searching all of the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in and they’re important to an online strategy to help you… 

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Marketing During the Coronavirus Pandemic – Immediate To-dos and Content Strategies

  • 10 min read

Does a small business do marketing during the COVID-19 crisis? Brendan Egan summarized the current state of things perfectly, “…these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business.” Consider what should be the goal of any business during any crisis – to stay alive. Any of these sound familiar? “There’s one word for ad spending: uncertain.” “The terrorism attack also led to cancellations of sporting events.” “The commissioner of baseball canceled all Major League games. The Emmy Awards were postponed. Broadway shows… 

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Customer Service – Best Reads Week of June 24

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even the concern for customer service? Here’s The Business Benefits of Quality Customer Service Some businesses tack on a customer service team long after they’ve built their product, company and processes. Others make the client experience one of their foundational components from day one—and they’re better off for it. What Customers Wish Retailers Knew About Service Certainly, any business – not just retail – stands to gain from learning what customers expect. The above article… 

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Customer Service – Best Reads Week of June 10

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 33 Ways the Boy Scouts Can Improve Your Customer Service Customer service leaders can learn from the Boy Scout motto, Be Prepared, because there are at least 33 ways the Boy Scouts can improve your customer service. 5 Customer Experience Basics to Avoid A Customer Service Nightmare In the vocal world of social media we live in, poor customer experiences can quickly turn into public customer service nightmares. The article above has 5 customer experience… 

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