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“E-Newsletter” Boring! Re-name It!

  • 2 min read

We have shared many ideas to increase your email database. (Here and here.) Email marketing shows strong ROI and thus, the more inboxes you reach, the more business you generate. The issue often isn’t that we’re not asking, it’s what we’re asking them to do – “Sign Up For A Newsletter.” Zzzzzz! No one wants a newsletter. That’s where you need to get creative on naming your newsletter. Here’s 35 ideas to get you started. Is your newsletter information driven? If the content is going to be industry driven, a more serious name may be in order: The Advisor The Dispatch… 

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Top Customer Service Reads Week of April 11

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Email Marketing – Drive Web Traffic, Grow Lists and Relationships

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Are you driving traffic to your website? How to Drive Tremendous Website Traffic with Email Marketing “For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. 5 Effective Strategies for Startups to Grow Their Email Lists As a startup, your priority should be increasing the size of your email list. And you should be culling it often. These strategies are going to… 

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Making the 2nd Mile 2nd Nature

  • 4 min read

I arrived at a breakfast and grabbed food provided by Chick-fil-a.  Sat down at a table with Chick-fil-a collateral and cows all over it.  I shared, “It was great Chick-fil-a sponsored the breakfast.”  Someone turned and said, “You don’t know do you?”  He turned over a card to show me Dan Cathy, President and COO of Chick-fil-a was speaking that morning.  What I heard was inspiring, motivating, a blessing and what I’m sharing in this month. Chick-fil-a is founded on Christian beliefs.  Mr. Cathy even shared that he considers his stores missions and the employees missionaries.  So it’s natural for them to take direction for their… 

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Email Marketing – Benchmark Guide and 52 Tips

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Sales of course is the top benchmark to gauge success. What are the other benchmarks to determine if your campaigns are working? We lead with a benchmark guide and follow with 5 articles / 52 tips to help with your email marketing: The Ultimate 2016 Email Marketing Benchmark  Guide A new report analysed more than 1bn emails… (the author) dig(s) into the report and show you the key facts and figures you need to be aware of. 21 Powerful Ways to Quickly… 

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Trade Show Marketing

  • 3 min read

A friend approached me in church. “I have a trade show in a few weeks and I need help! Can you?” I am. (Completing his website as we speak.) As I met with him and discussed some ideas and tips, I remembered I penned this in December, 2010. Please allow me to dust it off and share it with you. Our staff absolutely rocked the trade shows this fall! 15 trade shows, expos or events in August, September and October! We had the updated booth display. Some newly printed materials. And some ‘trinkets and trash.’ But did we have the… 

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Top Customer Service Reads Week of March 28

  • 2 min read

How dedicated is your business to customer service? Are you SO dedicated you’ll add a new menu item just for one customer? Read how one restaurant show the true spirit of customer service, how to how to provide great customer service to millennials, and 17 other customer service tips to help you improve your customer service, increase your customer’s experience satisfaction, retain business and loyalty: Restaurant Shows True Spirit of Customer Service Read this letter to the editor and how dedicated one restaurant is to customer service! How to Provide Great Customer Service to Millennials Brands need to kick it up… 

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QR Codes – Pointless or Effective Marketing Tool?

  • 5 min read

QR Codes… (Quick Response Code).  They’re the little squares with dots.  (See below.)  A consumer scans the code with their smart phone and, well, in most cases, becomes very disappointed in the results!  Most of the time we’re only being sent to a website – and most of the time, the websites aren’t even mobile friendly.  One gets the desktop version of the website that is difficult to read and navigate on an iPhone or android smart phone.  Fail! I’ve become obsessed with QR Codes mainly from the ‘let’s-see-how-this-one-is-done-poorly’ sense.  I’ve heard how they’re supposed to be used and successful… 

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What You Do When You Lose The Big Client

  • 3 min read

I lost my biggest client! For some reason, I had the mindset that this one was going to be with me / the company for a very long time. So when he emailed notifying me of his 30-day notice, it hurt. No, really, it hurt BAD! I was in a funk for a couple of days! We have all been there – a large depositor changes banks, a large conference goes to another city, a large company uses another supplier. It stings! But, as I realized late that second day, we have two choices, wallow in our sorrow, or buck… 

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