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Tourism Best Practices – Week of April 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs look to high tech for marketing… Johns Creek CVB (GA) Unveils Virtual Tour Of City Dutchess Tourism (NY) Offers Virtual County Road Trip Monterey CVB (CA) looks to live chat Other CVBs lead destination development: Alton (IL) proposes a $2M Gondola to the Riverfront City Halifax County (NC) Convention and Visitors Bureau leads wayfinding signage program Visit Glendale (AZ) expects to spark tourism with relocated offices How… 

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Social Media – Best Reads Week of March 26

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: What’s The Future of Social Media? Key Takeaways from SMMW18 SMMW18 is the largest annual gathering of social media and digital marketing professionals in the world. With over 4000 attendees and hundreds of sessions, a few decisive themes emerged. 8 Old School Marketing Tactics That Work for Social Media Throw it back to a time before #ThrowbackThursday existed for some good old-fashioned marketing advice from the old-school pros. The Social Post Checklist: 9 Examples of Engaging Social Media… 

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Tourism Best Practices – Week of March 26

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A LOT of DMOs engaging in destination development… $8.5M Sports Project Starts at Osterland funded in part by CVB Kankakee CVB pushes a bike share program for visitors Waco CVB erects kiosk to help tourists navigate through destination CVB leads clean up efforts of ATV trail in Mercer County (WV) The New Orleans CVB will host a job fair for the tourism industry Rossford (OH) CVB hosts a fishing… 

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Social Media Checklist for LinkedIn

  • 3 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through several posts, we’re going to provide a simple weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out and see your… 

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Social Media – Best Reads Week of March 12

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: An Expert Shares 4 Ways to Kill Social Media The headline should read “Kill ON Social Media.” The article offers how to add value to your social media presence and engage with your audiences across different platforms. A Social Media Strategy Is About More Than Just Posting Yes. Amen! Preach! We’ve been saying that for years. Here and here. Besides the take-a-way of the headline, the article offers strategic building blocks to implementing an effective social media approach. Want to… 

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Tourism Best Practices – Week of March 12

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Popular Summit Brew Path Returns The Akron/Summit County Convention and Visitors Bureau organizes the popular passport program. And that’s not all from Akron… Akron/Summit CVB Promotes “Wear Your 330 Shirt to Work Day” on March 30 The day promotes the area and takes advantage of dress down day. Discount Cards Lure Fishermen Into Local Businesses The Sandusky County Convention and Visitors Bureau offers Anglers Savings Cards to visitors who… 

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Social Media – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Which Social Media Platform Wins? The Pew Research Center recently released the results of its latest survey on the use of the internet and social media among Americans. How To Implement A Social Media Strategy That Engages Your Team Three best practices to improve your communications and engage your employees in a company-wide social media strategy. Instagram Stories: How Businesses Can Make the Most of Stories Do you want to create more engaging and effective Instagram stories? Are you using all… 

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Tourism Best Practices – Week of March 5

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Los Angeles Continues ‘Everyone Is Welcome’ Campaign “If it ain’t broke…” Visit Port Angeles Unveils New Official Destination Video The 60-second video features a handful of the 331 Things to Do in Port Angeles. Kankakee Visitors Bureau Wins Two State Awards Top honors for “Best Cooperative Partnership” and “Best Website.” Donations Spark Purchase of Trail Bikes Halifax County CVB leads campaign to purchase bikes for visitors to enjoy… 

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Social Media – Best Reads Week of February 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You Won’t Get Anywhere by Just Posting on Social Media “Build it (or post it) and they will come” is not accurate anymore. We said this years ago with our two blog posts; Social (verb) People Engaging With Each Other and Social (verb) People Engaging With Each Other Part 2 7 Ways to Engage Your Social Media Audience Seven ways to effectively use your social media platforms and craft content that engages your audience and gets them excited about… 

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