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Social Media – A Waste of Time and 5 Other Good Reads

March 1, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But you wonder if all this social media is a waste of time. Perhaps. Pia Silva suggests Social Media Is A Waste Of Time For Businesses. It’s not. Just have to do it right or admit you need help and have someone do it for you. (Hint, we do that.) Her four tips and others ahead. First, here’s Why Small Businesses Need Social Media. It is really so much more than just sharing promotional offers…

February 28, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If the lost revenue doesn’t get your attention, remember Customer Service…

February 23, 2017
2 min read

It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. Over 70 Performances To Take Place During Winterfest’s 10th Anniversary 10th year for the award winning mid-winter music, wine and performing arts festival that is “a powerful marketing tool to support the winter economy.” Hotel Week Attracts Visitors and Locals The Greater Madison Convention and Visitor’s Bureau…

February 22, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) If you’re just getting started, here’s An Ultimate Guide to Email Marketing for Beginners In this blog (the author) describes some effective email marketing tips which will prove helpful for beginners. 8 Tips for Creating Marketing Emails Your Customers Can’t Help but Click It’s essential for marketers to ensure high…

February 21, 2017
2 min read

You’re a small business. You’ve started your social media accounts but wonder how should a small business with limited resources should realistically approach social media marketing. Here’s 7 Ways a Small Business Can Use Social Media Resources Wisely As a small business owner, you have less room for error with your social media marketing. You probably don’t have the luxury of hiring a new team to create a social media effort. The above article has some ways to minimize the risk during this transition. But, here’s 9 Reasons Your Social Media Efforts May Be Stuck If your business is active online, but…

February 20, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. 4 Assumptions Needed to Deliver…

February 17, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. To start, Akron and Alpharetta are developing new products for their destination… Akron Tourism Agency to Launch Local Beer Trail called Summit Brew Path The trail, which involves a passport, stamps and the website www.summitbrewpath.com, highlights more than 20 established and soon-to-open breweries in the Akron and Canton area. Alpharetta Convention and Visitors Bureau Launches Music Campaign The bureau will highlight the city’s music scene with a mailed…

February 16, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Let’s help improve your techniques and campaigns… What Does a Strong Email Marketing Plan Look Like? 10 Email Marketing Mistakes To Avoid There’s no one magic algorithm that will magically make any business successful, otherwise there would be no more money for people to spend on new things! There…

February 14, 2017
2 min read

My goodness, we’re halfway through February and the predictions for where social media will head in 2017 and the trends the marketing platforms will realize this year continue to come. Our last few compilations have had some of those trends. You can find those HERE, HERE and HERE. Here are two more gazes into the crystal ball: How Social Media Will Evolve in 2017 Social media is such a crucial cornerstone to most small business revenue that it becomes integral for owners to stay connected to the latest developments. If you are one of the many who respect the medium and desire…

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Customer Service – 28 Tips and The Letter Everyone Wants to Receive

Tourism Best Practices – Week of February 20

Email Marketing – 20 Tips and How To Build A List

Customer Service – 7 Tips and 6 Examples

Tourism Best Practices – Product Development, Technology and Grants

Email Marketing – What a Strong Plan Looks Like; 12 Other Tips