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Email Marketing Plan for RV Parks

  • 2 min read

We shared with you the five reasons to implement email into your marketing plan. But what do you write about? Our creative staff has drafted a calendar to help theme your emails and promotions: RV Park Year Content Calendar: January – our resolutions for the park (new things in the park) for the next year February – around the love theme… You’re Going to LOVE These 10 Reasons to Reserve Your Space March – around the luck theme… You’re so Lucky to Hear About These 5 New Changes at The Park April – spring, new beginnings… Spring Has Sprung and… 

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Social Media – 2017 Predictions and Cheat Sheet

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A lot of trends and predictions for where social media will head in 2017. Our last two compilations have had some of those trends. You can find those HERE and HERE. Social Media Examiner collected these 19 Facebook Marketing Predictions for 2017 From the Pros Ryan Holmes suggests these How Companies Will Use Social Media In 2017 in this Hootsuite blog. Here is a useful Social Media Cheat Sheet for 2017 Sizing guide, best time to post, the infographic has all kinds of helpful nuggets of wisdom. Still trying to set goals for your social media? Alfred Lua suggests these 9 Social… 

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Customer Service – 2017 Resolutions and 6 Other Reads

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Start by making these Customer Service… 

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Tourism Best Practices – William Shatner Sells Montreal

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign William Shatner will help promote Montreal this year for the destination’s ‘Sorry’ campaign. Pictured is a still of one of the ads featuring Shatner via Tourisme Montreal. Proposed U.S. Olympic Museum in Colorado Springs gets $500,000 Boost Colorado Springs CVB is giving $500,000 to the proposed downtown U.S. Olympic Museum. “Antiques Roadshow” Coming to Green Bay Greater Green… 

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Design the Perfect Email: A Checklist for Success

  • 2 min read

Speaker. Coach. Trainer. Add now to those titles – Referee. I have been asked to speak to a group. To paraphrase the email asking me to speak, “I believe the emails we’re sending have too much stuff and are too busy. Can you speak to our association, give them some tips on email design and tell them I’m right?” Again, paraphrased. It wasn’t that blunt but reading between the lines, that’s what it said. There are best practices for email design. Here’s a checklist for success. Single-column template: Choose a template that looks great on mobile. Subject line: Use 50… 

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Email Marketing – 26 Tips

  • 2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. Marketers are telling their researchers that email is the best-performing channel, and three in four will be putting more money and resources into it for 2017. (MediaPost) The lesson of 2016 appears to be that email is far better at selling than social. (MediaPost) And research reveals email marketing is more popular among marketers than trendier topics. (BizReport) To improve your email marketing… 7 Tips to Running a Successful Email Marketing Campaign Email marketing is a great way to connect with your customer base, and hopefully,… 

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Social Media – 2017 Trends, Content Ideas and 10 Don’ts

  • 1 min read

What trends will dominate social media in 2017? Hubspot forecasts these 7 Trends That Will Change Social Media in 2017 In their blog post, they dive into what happened in 2016, what they think social media managers should expect in 2017, and how to plan for these changes. To assist with your marketing strategy related to social media, stop doing these six things: Social Media Don’ts: 6 Things We Are Still Getting Wrong and these four… The 4 Costliest Mistakes Businesses Make on Social Media Okay, so we know what not to do. What content SHOULD we post? Hootsuite helps with… 

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Customer Service – 2017 Trends and 5 Other Good Reads

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Top 10 Leading Customer Experience… 

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Tourism Best Practices – Week of January 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Video Campaign Promotes Syracuse as ‘Official Home of Winter’ A new video campaign by Visit Syracuse features a frosty-looking character named Winter to promote Syracuse as a place to visit in the winter. Inviting East Texas to a Mardi Gras Party Shreveport-Bossier CTB creates Mardi Gras Roadshow to promote festivities. Alpharetta Convention and Visitors Bureau Launches Music Campaign The campaign kicked-off on January 1, 2017 to celebrate… 

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