tourism - Back To You Marketing

Top 5 Customer Service Reads For the Week of January 18, 2016

January 20, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are 26 tips and trends to help you improve your…

January 19, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? A Beginning of Year Audit Checklist for Your Email Marketing Program To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. 5 Must-Haves to Revamp Your 2016 Email Strategy…

January 18, 2016
2 min read

Back To You Marketing is a marketing agency assisting small businesses with their marketing through social media. Admittedly we were taken aback when we read the first headline below. Read it and be prepared to have your entire though related to social media change… Social Media Is No Longer A Marketing Channel, It’s A Customer Experience Channel I talk about how brands will increasingly recognize that social media is no longer an isolated marketing channel used primarily to sell their product or service. What once served primarily as a platform to increase sales is now a meeting space, and…

January 14, 2016
2 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Visitor’s bureau plans to install kiosks downtown The Greater Springfield Convention and Visitors Bureau will install a handful of kiosks in downtown Springfield in 2016 that will direct visitors toward restaurants and tourist attractions in the city. Inaugural progressive dinner to be held in downtown Florence A progressive dinner, hosted by the Florence Convention and Visitors Bureau, will be held in downtown Florence on Jan. 14. The…

January 12, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? 5 Ways to Improve Your Email Marketing ROI An email marketing strategy can result in a 4,300 percent return on investment (ROI). If you’re not seeing that kind of return, give these tips, identified by Cynthia Price, director of marketing at Emma, a…

January 12, 2016
2 min read

This is the year you are going to improve your marketing. This is the year that every initiative is going to yield high ROIs. This is the year you are going to know which half of your marketing works! Well, to help you, we’ve assembled 42 marketing tips, blogs, and strategies to consider: 10 Ways To Simplify Your Local Marketing Strategy in 2016 Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute. 10 Actionable Marketing…

January 11, 2016
2 min read

Social media is ever changing and marketing professionals are always looking to keep up with those changes and the trends in the various platforms. Here’s 20 social media trends and tools for 2016: 5 Key Social Media Marketing Trends to Watch in 2016 While we all expect certain platforms to introduce certain updates, it’s arguably more important to understand the wider context behind such changes, the implications of those specific updates in a wider sense. Social Media Trends 2016 We expect to see improvements when it comes to the accuracy of measurement capabilities, the integration of tracking paid performance, and refining…

January 5, 2016
2 min read

Before any of us get too far into 2016, let’s review five of the most read articles in 2015 on social media. The tips can’t be bad just because we changed calendars right? 4 Ways to Rock Social – Regardless of Network There’s a way to simplify your social media presence. By embodying these four universal rules of social media, you can skillfully and swiftly move from one network to the next. How to Get (and Keep) Customers With An 8-Second Attention Span In this age of ever-shrinking attention spans, the question for marketers and advertisers becomes: How can we…

January 4, 2016
3 min read

Before we get too far into 2016, perhaps a look back at 2015 and the top articles for travel and tourism… Millennial Travel Habits Force Tourism Bureaus to Shift Strategy Millennials at destination marketing organizations are pushing senior leadership to develop more innovative digital communications and more experiential sales efforts targeting both the leisure travel and meetings sectors. SFTravel Forges First-Ever Pact with Airbnb Amid San Francisco Hotel Crunch San Francisco has become the first-ever city to formalize a tourism partnership with short-term home rental service Airbnb. The San Francisco Travel Association, known as SFTravel, has created a new destination promotion partnership with San Francisco-based…

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Top 5 Customer Service Reads For the Week of January 18, 2016

Email Marketing: 5 Reads to Maximize the Marketing Strategy

Tourism Best Practices

Maximize Your Email Marketing in 2016 – 16 Tips

42 Marketing Tips to Make 2016 Your Best Year Ever

Top Trending Travel and Tourism Articles of 2015