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Tourism Best Practices – Set Sail for 6 Marketing Ideas

  • 2 min read

While most of the tourism news last week centered around the Eclipse, some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) were implementing some innovative programs to increase visitation in their destinations outside of the moonshadow. We call them Tourism Best Practices. Visit Seattle Sets Sail in the Clipper Round the World Yacht Race Visit Seattle will compete against 11 teams in the 2017-18 Clipper Round the World Yacht Race that spans 40,000 nautical miles and includes visits to 13 international ports over the next 11 months.  Cape Town, New York Join Forces To… 

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20 Easy Video Content Ideas for Your Marketing

  • 3 min read

It’s one thing to stress video in marketing. It’s another to show the numbers: One-third of online activity is spent watching video. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. There are 75 other staggering video stats here and 91 other video marketing stats here to convince you to consider video in your marketing but frankly, you already know you should be rolling cameras. But videos of what? Here’s 20 easy video content ideas for your marketing. Scan your retail… 

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Email Marketing – New Subject Line Data and 25+ Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) start with How to Create an Effective Email Marketing Campaign An infographic lays out everything… Your campaign should include an email marketing calendar. Do You Have An Annual Email Marketing Calendar? One of the most helpful tools for email marketers is an… 

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Social Media – 26 Tips and Answers to 4 Questions Afraid to Ask

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Now you have to followers! 9 Proven Tips to Get More Social Media Followers Nine essential tactics that meet the following requirements: They build real followers (i.e., not bots and/or people who could care less about you and your business). They are useful for marketing and business accounts without causing any potential damage to your brand reputation. Now, are you targeting Gen Z? 5 Tips For Creating Social Media Campaigns For Gen Z For brands to stay… 

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Customer Service – 13 Tips and 6 Secrets to Exceptional CX

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Grow your business providing exceptional customer service utilizing these 9 Customer Service… 

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Tourism Best Practices – 10 Visitor Attracting Initiatives

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   All the talk today is #Eclipse2017 but pros at DMOs are creating events that are drawing visitors. Glendale To Hold First-Ever ‘Root Beer Bash’ Things To Do On Rockford Day Mega-Geocaching Event Coming To Houma Solheim Cup in Iowa: Tournament Will Be One of The State’s Most-Attended Sports Events Other strategic destination marketing initiatives include… Strategic partnerships: Cruise, Beach Packages in The Future for Daytona Tourism? New… 

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Email Marketing – 15 Tips, 8 Words That Work and Go Small

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) start with Email Marketing 101: Successful Newsletter Campaigns Add to those three tips these 7 Steps to Better Email Marketing SendGrid assessed data from almost 50 billion emails from more than 100,000 different senders in 25 industries to provide benchmarks that businesses… 

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Social Media – Strategy Development, Management Tools and 29 Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Have you developed a strategy? How to Brilliantly Craft Your Next Social Media Campaign With some planning and preparation, your next social media campaign can run without any hiccups. 10 Ways to Create an Engaging Social Media Presence To stand out online, companies need to create an engaging social presence. The article above looks at 10 ways to create a compelling social presence online.  Specifically for Facebook, How to Grow Your Facebook Following: A 6-Step Plan… 

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Customer Service – Tips and Skills to Inspire Your Team to ‘Wow’

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. In addition to increased (or even retaining) revenue, there’s 5 Ways Exceptional… 

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