It’s one thing to stress video in marketing. It’s another to show the numbers:
- One-third of online activity is spent watching video.
- More than 500 million hours of videos are watched on YouTube each day.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
There are 34 other staggering video stats to convince you to consider video in your marketing but frankly, you already know you should be rolling cameras.
But videos of what? Here’s 20 easy video content ideas for your marketing.
- Scan your retail store or restaurant. In 5-7 seconds you show how inviting your interior is. In real estate? Scan the interior of the home.
- Scan the street. If a new customer is looking for your business, let them see the entire block so they know additional identifiers and that they’re getting close.
- In an office environment? Show the boss’ office or special spaces at the suite.
- Recently undergo a renovation? Show the before and after. Clearly you have to be thinking in advance to get the before shot.
- Show the staff decorating for the season or holiday.
- Record staff taking the product out of the shipping boxes, or staff putting the product on the shelf.
- Or go back a step and record the making of the product. Ever record the chef making a popular dish or the barista preparing the drink?
- Show the customer eating the dish, consuming the drink, or using the product.
- Prepare a video of staff putting the product in a shipping container. Shows the care you take in shipping it and emphasizes shipping and/or online sales.
- Record ‘behind the scene’ shots.
- Customer testimonials. Have loyal customers willing to go on camera and brag about you?
- Someone post a testimonial online and you can’t reach them? Read it.
- Show how to use the product. A funny video would be showing how NOT to use it.
- Share a big announcement. Menu changes, renovations, new products, new services, relocation…
- Ask about decisions. As customers before you make decisions about menu changes, renovations, new products…
- Answer any frequently asked questions (FAQs.)
- Have the staff simply say ‘Hi’ and share a personal interest. Allow the customers to get to know the staff.
- Show your staff volunteering or supporting a cause. The ‘warm fuzzy’ will go a long way!
- Introduce the new blog post or column. Tell the first tip, then send them to the website. (Much like we did.)
- Thank the customer. After a big event, “thanks for attending.” After a big season, “thanks.” During the holidays or after holiday sales. You may not even need a reason to simply say “Thank you!”
On that note, thanks for reading. If you have other ideas, share them in the comments below.