You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing.

What are the trends in social media so far this year? 10 Hot Trends on Social Media Right Now for Main Street Store Owners

The exhilarating world of social media is constantly evolving and the savviest of business owners keep up with these fluctuating social media trends. While the headline says “for Main Street Store Owners,” these trends are applicable to any industry.

In conjunction, What’s Ahead for Social Media: Live Video, Influencers, and Content

The author shares three takeaways echoed across SMMW sessions and throughout the conference.

5 Effective Ways Your Business Can Sell on Pinterest

73 percent of Pinterest users have purchased something they’ve found on the site. They’ve also stopped using other traditional researching methods like magazines and catalogs. If you’re not using Pinterest to promote your products, you are potentially losing out on a lot of sales.

With “Stories” Expansion, Facebook Inc Shows Why It Dominates Social Media

Not your typical “how-to” read here, but it’s a fascinating discussion about social media platforms and their innovations.

Finally, for the advanced social media manager, 6 Useful Social Media Tools for Marketers

Need some new social media marketing tools? Looking to save some time? New tools have recently emerged to meet the evolving needs of busy social media marketers. In this article, you’ll discover six tools that will improve your social media marketing workflow.

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