Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Not convinced? How Which Digital Mediums Will Help Stretch Your Dollar?

New research shows email marketing is one of two initiatives seen as key areas of spending for the year.

As for tips to improve your efforts, 4 Tips for Effective Real Estate Email Marketing

Use these strategies to perfect your email marketing campaigns and grow your lead funnel.

As A Business, Follow The Email Marketing Rules

Email is definitely a marketing activity worth considering for your small business. But before you blast out your first message, you need to know the rules.

Improve Your Email Campaigns with These 7 Best Practices

The guys at Sleeknote share seven best practices for improving your email marketing campaigns that you may not have tried before.

Finally, a growing email list is a healthy email list. How to Grow Your Email Marketing List Without Resorting to Shortcuts

How can you grow your email list — without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you increase your email subscriber base.

We have other ways to grow your list. Here’s 6 and here’s 12.