Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Need more? Email Still The King Of ROI, Says DMA

Email marketing remains the best digital marketing channel for return on investment, according to the Data & Marketing Association’s (DMA) latest Response Rate Report.

5 Tips for Creating an Effective Email Marketing Strategy

Whether you’re starting from scratch or salvaging a program that’s lost its way, the tips in the article above can help power your strategy so that your email program is time well spent, with a measurable return.

8 Ways to Improve Healthcare Email Marketing

Replace “healthcare” for your industry and utilize these tips on conducting an effective email marketing campaign.

Not sure what to write? How to Write Thought-Provoking and Attention-Grabbing Email Copy

In this article, you learn about the different types of email and some creative writing techniques that should help free you to begin writing fresh, inspirational, and compelling content. The author guarantees you will free yourself from writer’s block and open doors of creativity in your writing that you may not even know existed.

Finally, write those emails in an entirely different manner. The Key To Successful Small Business Email Marketing

The problem with 95% of Ecommerce emails is that they don’t appeal to me as an individual. There’s only the “official company opinions” rather than the sentiments of the person behind it, blasting out emails that feel that they’re more about them than about you, just another subscriber in their database to make money from.