Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
To get you started in email marketing (or to improve your present campaigns,) start with Email Marketing 101: Successful Newsletter Campaigns
Add to those three tips these 7 Steps to Better Email Marketing
SendGrid assessed data from almost 50 billion emails from more than 100,000 different senders in 25 industries to provide benchmarks that businesses can use to improve their email marketing results. The report makes the recommendations in the article above.
Need more? Upgrade Your Email Blasts with Four Simple Tactics
Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients.
Now, getting specific in the content of those emails… The 8 Most Effective Words to Use in Your Next Email
There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand.
Read to send? Bigger isn’t always better! Smaller Email Lists Generate Higher Engagement
New research from GetResponse suggests that marketers should “go small or go home” when it comes to email list size and segmentation.
Finally, when to send the email? Want Your Emails Read? Send Them on Thursday at 4pm To substantiate that, here’s Why Small Business Email Marketers Love Thursdays
After all that, your campaigns not finding success? 3 Signs Your Email Marketing Strategy Is Failing (And How You Can Fix It)
How do you know whether your email marketing strategy is good or not? There are some signs which will show you if it isn’t. The article above has three of them.
Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.