Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week:

The hot topic is Facebook with the proclamation that it’s the “beginning of the end” for the social media outlet.

Mark Zuckerberg blogging about the company’s newly stated direction and here’s Recode’s take on the comments.

NBC reporting Mark Zuckerberg to Shift Facebook Toward a ‘Privacy-focused’ Platform

So what’s the future? TikTok. It’s Rewriting the World

John Herrman in the NY Times shares what the video app is all about.

As far as social media marketing tips…

Eight Social Media Strategies To Earn And Keep Loyal Customers

Eight members of the Forbes Business Development Council share their most effective social media strategies for finding and retaining loyal customers.

10 Ways to Fight the Decline in Organic Reach on Social Media

10 solid principles that will help you fight the decline of organic reach on social media, and maintain your referral traffic numbers.

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