Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) In case you need further convincing, try this read: Master Email Marketing Because It’s Not Going Anywhere

For the last 20 years of changing marketing trends, email has remained as popular as ever. You need to master email marketing: It’s one marketing technique you won’t say goodbye to in just a few months’ time.

Email Evolves as a Marketing Tool

That newsletter you faithfully email to your contact list or the e-blasts you send announcing your latest hot deal — maybe a Thursday morning discount on painting supplies or a free copy of your latest book — aren’t necessarily an effective use of email.

Email Marketing: There’s a Good Chance You’re Doing It Wrong

Here are a few email don’ts that will help you avoid alienating or annoying your subscribers.

Email Works, You’re Just Doing it Wrong

It can be so difficult to get noticed in your prospect’s inbox. So what can you do to make email work for your marketing and your business?

18 Awesome Tips to Revolutionize Your Email Marketing Campaign

Here are some actionable tips to address common email issues and maximize your digital marketing ROI using email marketing.

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