Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

So now that you’re convinced (or perhaps you were already,) let’s optimize your performance:

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation

Read (the above article) for tips to help reach the largest group of consumers and turn them into your brand’s biggest fans.

How to Get Better Results from Your Email Marketing

With the explosive growth in mobile device usage, this percentage is only expected to increase. Now is the time to be sure your auto shop is using responsive design in your emails.

How to Write a Winning Welcome Email

There are many types of emails you can send out to your subscribers, but the first campaign, typically known as the welcome email, is the most important.

Learn from others: 5 Brands Crushing It with Email Marketing and Automation

Today, we’re sharing 5 brands crushing it with email marketing and automation, as well as some lessons you can learn from them. The marketers at these companies are using email marketing and automation to welcome subscribers, increase engagement, and educate their audience.

Finally, why would a brand intentionally be messy or make a mistake with their email marketing? It can be a good strategy. Random Messiness: Time To Add Some To Your Email Marketing Program?

Could your email marketing program use a little chaos, disruption and messiness? A TEDTalk presentation shows how inserting messiness and disruption into the creative process will usually produce a better result. It got (the author) thinking about how to apply (the) concepts to email marketing.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.