by Stephen Koranda | May 6, 2020 | Blog, Marketing, Small Business
“Can we chat about Facebook?” A local restaurant owner asked me to talk Facebook and marketing in general. Of course I would! I travel all over speaking about social media. Here’s the opportunity to chat about it here at home with a friend. Besides, he...
by Stephen Koranda | Apr 7, 2020 | Blog, Marketing, Small Business
Does a small business do marketing during the COVID-19 crisis? Brendan Egan summarized the current state of things perfectly, “…these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they...
by Stephen Koranda | Feb 12, 2020 | Blog, Social Media
The most read marketing column on our website the past two years has been 21 Creative Facebook Post Ideas. We can only assume that readers in both 2018 and 2019 were searching for more ideas of what to post on the social media outlet beyond product pictures. Either...
by Stephen Koranda | Jan 29, 2020 | Blog, Marketing, Small Business, Social Media, Uncategorized
Our firm manages the Builders Association of South Central Oklahoma. The national association – NAHB – held the International Builders Show last week. It’s “the largest annual light construction show in the world.” In addition to the 600,000 sf expo, there are seven...
by Stephen Koranda | Dec 31, 2019 | Blog, Customer Service, Email Marketing, Marketing, Small Business, Social Media
What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the...
by Stephen Koranda | Dec 18, 2019 | Blog, Customer Service, Email Marketing, Marketing, Small Business, Social Media, Uncategorized
The world of marketing changes year to year; some channels month to month. What’s changed? Where should we focus? What new directions should we take? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020. Social Media....
