Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds.
So let’s improve your customer service. Here’s four good reads to help you think better about your customer service:
The Secret to Keeping Your Sanity in Customer Service
As a solopreneur, what traits to you need to provide customer support and make sure dealing with customers doesn’t rule your day or dictate your week.
What Happened to Customer Service?
Replace your industry with the airline industry and pick up tips from an author’s response to a question – what happened to customer service?
The Importance of A Customer Service Recovery Plan
Service businesses who rely on customer-facing front liners are probably aware that knowing what to do when customers are angry or dissatisfied is crucial, and that resolving any disputes quickly will ensure customer retention. But there is a new awareness that this service recovery mind-set should be cascaded to all the employees of the company.
Why Marketing And Customer Service Need To Be Synonymous
Good customer service is great marketing because it captures word of mouth buzz and spreads it around. By building on customers who have already had a positive experience, companies have the chance to create forward momentum, reaching a broader audience than they would otherwise.
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