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9 Marketing Strategies For a Comeback in 2021

If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.

Top Marketing Reads of 2019

What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2019. #10 – Social Media Checklist for Twitter – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on Twitter. #9 – Social Media Checklist for Instagram – In this post, we provide a daily and… Read More »Top Marketing Reads of 2019

Customer Service – Best Reads Week of June 24

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even the concern for customer service? Here’s The Business Benefits of Quality Customer Service Some businesses tack on a customer service team long after they’ve built their product, company and processes. Others make the client experience one of their foundational components from day one—and they’re better off for it. What Customers Wish Retailers Knew About Service Certainly, any business – not just retail – stands to gain from learning what customers expect. The above article… Read More »Customer Service – Best Reads Week of June 24

Customer Service – Best Reads Week of June 10

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 33 Ways the Boy Scouts Can Improve Your Customer Service Customer service leaders can learn from the Boy Scout motto, Be Prepared, because there are at least 33 ways the Boy Scouts can improve your customer service. 5 Customer Experience Basics to Avoid A Customer Service Nightmare In the vocal world of social media we live in, poor customer experiences can quickly turn into public customer service nightmares. The article above has 5 customer experience… Read More »Customer Service – Best Reads Week of June 10

Customer Service – Best Reads Week of May 28

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why Is Customer Service Training Important To A Business The quality of customer service is important to the success of a business. Some businesses don’t have products that are comparable to the competitors but they get a lot of customers. The reason is that they are caring for their customers. Providing your employees with customer service training can benefit them in a number of ways. Creating Good Customer Service The article explores how to create… Read More »Customer Service – Best Reads Week of May 28

Customer Service – Best Reads Week of May 20

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Time to refocus on customer service. Research Finds Businesses Failing to Face Ugly Truth of Their Customer Service Shortcomings Businesses are out of touch with their customers and overestimate the quality of the customer service they provide, according to new research. Customer Service Begins Before You Have A Customer If you want to know where a business will be tomorrow, look at their customer service. 3 Simple (and Free!) Rules For Great Customer Service “Great service… Read More »Customer Service – Best Reads Week of May 20

Customer Service – Best Reads Week of May 6

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even concern ourselves with customer service? 4 Reasons Customer Service Ratings Matter More Than You Think So let’s get started improving… Beyond The Basics: How To Improve Customer Service 11 Ways To Transform Your Customer Service Into A Five-Star Experience Or hear it straight from the “five-star man” himself… in the Becoming the Best podcast Horst Schulze, co-founder of luxury hotel chain The Ritz-Carlton, discusses why a focus on customer service is paramount for businesses. Other tips…… Read More »Customer Service – Best Reads Week of May 6