Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds.
So let’s improve your customer service.
1-800-Flowers Has A Firmly Rooted Culture Of Customer Service
With Valentine’s Day just around the corner, let’s consider a company that we can all learn a few customer service lessons from, 1-800-Flowers. The company is innovative and totally focused on the customer. Here are five ideas that any business could use to raise its level of service.
Jay Baer’s Top 3 Tips for Acing Customer Service in the Age of Social Media
Good customer service now has the power to make your business stand head-and-shoulders above your competitors. (The article has) Baer’s three top recommendations to execute on customer service in the twenty-first century.
PLAN WELL & EXECUTE: Customer Service Needs to be Part of Overall Planning
The rule of thumb is that it costs three to four times as much to gain a new customer as it does to maintain an existing customer. However, the underlying assumption is that the existing customer is pleased not only with the product, but your customer service, as well.
For more customer service tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter. Have our customer service and marketing tips delivered to your inbox bi-monthly. Sign up HERE.