Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Want more? Study Finds That Email is Marketers’ Best Bet for Digital ROI and Study: 66% of Marketers Say Email is Most Effective Holiday Marketing Channel

Those facts not enough? How about these 119 Facts About Email Marketing

Check out an infographic for data on unsubscribe rates, automation, personalization, case studies, and other email-related facts and figures.

Alright, let’s get into strategy…

The 5 Steps of Successful Email Marketing

Check out another infographic to see the five key steps that lead to successful email marketing.

Don’t like those five? Try these seven steps to Creating an Successful Email Marketing Strategy for Your Business

Oh, and rid your mind of these 10 Email Marketing Myths Which Are Pushing Your ROI Down

And as you develop your email marketing strategy, best to know New Insights into Consumer Email Habits

And also know Why Your Email Marketing Doesn’t Work (and How to Fix it)

Additionally know the 5 Email Marketing Trends to Be Aware of in 2017

Finally, steer clear of the 10 Big, Fat, Ugly Email Marketing Blunders