Before the Olympics, the women’s gymnastics team, the finger-wagging King, and #PhelpsFace, the biggest craze was Pokemon Go. Are you promoting your business to the thousands of Pokemon Go players? Here’s 3 ways to utilize email in your marketing mix to this audience and 10 things we can learn from the game to better our email marketing.

3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business

There is another huge and virtually untapped way to market your business with Pokemon Go: email marketing. Not just any email marketing; contextual email marketing that leverages the geolocation aspects of the game.

10 Things Pokemon GO and Email Marketers Can Learn from Each Other

Email marketers could learn a few tricks from Pokémon GO – and vice versa, judging from our own experience with the game so far.

Other great reads on improving your email marketing:

Trade Secrets from an Email Marketing Measurement Expert

London’s Top Marketing Managers Weigh-in on Creating Email Campaigns

7 Email Marketing Tips For Marketers

5 Email Marketing Personalization Tips to Implement Now

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.