Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email campaigns rocking so you can realize those results!
How to Build a Successful Email Marketing Campaign
While it’s always proactive to be on the lookout for new technologies and strategies that can increase the productivity and success of your business, it’s equally important to stay committed to practices that are still working; namely, email marketing.
Four Email Marketing Basics to Always Keep in Mind
Some of these points are marketing 101, but with so much new technology on the market, practitioners must keep the fundamentals in mind.
The Marketing Edge – Five Steps to Crafting an Effective Email Campaign
When done correctly, email marketing can be a very profitable marketing tool. Consumers aren’t fond of obvious sales pitches, or being bombarded with multiple emails. A successful email campaign starts with quality content and engaging design. Here are five steps to creating an effective email campaign.
4 Ways to Win With Your Holiday Email Campaigns
How can you truly get the most sales juice for the marketing squeeze? With that challenge in mind, we’ve come up with four helpful ways to win with your holiday email campaigns this season.
3 Tools to Get More Email Sign-Ups from Your WordPress Site
Do you have a WordPress website? Looking for an easier, more effective way to grow your email list? Let’s take a look at each sign-up tool and how they can work for your business.
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