Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
So let’s get started with email marketing. Here’s The Fundamentals
However, the three main areas we believe that marketers should focus their efforts on now are: the need to always keep your end goal in mind, the importance of building quality lists/data and the necessity of automating your campaigns
Finally, after you start your rockin’ campaigns, here’s the Email Metrics You Should Be Measuring
There are a handful of stats you should always keep your eye on. Being mindful of your email analytics helps you better understand what your customers respond to and can help you improve your content.