Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

To get you started in email marketing (or to improve your present campaigns,) check out this Email Marketing Cheat Sheet

The Infographic gives you the skinny on why you should do email marketing in the first place, ways to think about it, tactics for getting the best possible results and finally, in what areas you can test your theories to optimize every campaign you send!

Next, use these Simple Steps to a Successful Email Marketing Strategy

The prevalence of information in our digital world means that every consumer has hundreds of emails flooding into their inbox. Every email you send must be inviting, exciting and alluring to potential consumers.

Want to get more specific with your strategy? How to Skyrocket Your Startup’s Email Marketing Campaign

These three steps will inform you How To Make Your Email Marketing Stand Out From Inbox Clutter

Here’s 3 Ways to Supercharge Your Email List Engagement

Need to grow your list? 7 Ways To Build Your Email Marketing List

Finally, if you’re using the email service provider Constant Contact, and want to get more out of it, here’s 5 Pro Tips for Using Constant Contact