Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.

Otherwise, here’s 9 good reads that will help you with your campaigns. (We don’t call them “blasts” any longer.)

How to Improve Your Email Marketing Strategy in 2017

Four ways you can improve your email marketing strategy.

Does Your Email Design Need Help? Here Are 4 Tips to Up Your Game

Fifth in a series but stands alone with four great tips on design.

Don’t Hit The Send Button On Your E-mails Until You Do This

The one thing that you must do before you hit the send button is T…

5 Tips for Sending an Email Blast Without Getting Blacklisted

There’s some good tips here although we strongly suggest utilizing an email service provider like Constant Contact. That will eliminate the need for this article.

Now that you’re getting the strategy down, here’s 7 Types of Emails Your Business Should Send

Want examples of how to do it right? 5 Examples of Email Marketing Done Right

Here’s one more – Email Marketing Best Practices from Annoying Viagra Spam. While it may be “annoying spam,” Viagra is rising to the peak of their game!

Two more reads:

How to Write a Persuasive Marketing Email The leaders in email marketing share the secret to writing a successful marketing email.

Finally, realize your ROI when it comes to your email marketing campaigns. What’s Your Email Marketing ROI? (Formula Included)

Tracking the ROI of your email marketing campaigns can be difficult if you don’t know where to start. In the article above, the author covers in detail how to calculate email spend, revenue generated from email, and overall email ROI.