Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 5 articles / 25 tips to help with your email marketing:
7 Ways to Integrate Social Media and Email Marketing
Based on my experience providing e-mail and social media marketing solutions to destinations and businesses, here are 7 ways the two initiatives work together to reach more visitors or customers.
7 Email Trends That Should Die In 2016
Looking to step up your email marketing this year? Columnist Tamar Weinberg discusses some outdated trends that you should immediately shelve if you want your email marketing to shine.
6 Best Practices for B2B Email Marketing
The key takeaway with B2B email marketing is to create a strategy that delivers appropriate content during each phase of the customer journey, whether it’s an infographic, survey results or product sheets and comparison guides. Here are six tips for B2B to help you build an email campaign that delivers results.
What You Need To Know To Get More ROI From Email Marketing
You can’t afford to miss out on email marketing. Don’t even think about excluding it from your overall digital marketing plan. But how can you actually optimize it to maximize ROI? What strategies are industry leaders employing to get such remarkable returns?
What to Say in Any Email (A Simple 3-Step Persuasive Formula)
Is it that time already? You know, that time you dread when you have to figure out what to say in your next email. That time when you think up five other things you could be doing instead. Sure, the act of writing your email can be the hardest part of email marketing. But it doesn’t have to be.
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