Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email rocking!
Top 5 Tips for Effective Email Marketing
Using this year’s Dotmailer winners as inspiration, (the author) has put together five tips to increase the effectiveness of your email marketing.
How Brands Can Build Better Email Marketing from the Rubble of a Brick & Mortar
Jason Shriver, SVP of Client Success at Magnetic shares key insights about building a successful email marketing strategy, based on his experience building a ground-up email program at Borders and his revelation that a little tech goes a long way to personalize email and drive revenue growth.
Here’s Why Your Email Newsletter Isn’t Working
You have to be careful and do (email) right. Email can be an extremely personal thing. You’re delivering a message directly to someone’s inbox. You need to make sure it’s good and something they will actually be interested in. Otherwise, you’ll end up in the spam folder with the rest of the crowd.
Why No One Opens Your Email: 5 Email Marketing Tips for Small Business Owners
Instead of repeating the mistakes of many marketers who may have already irritated some of the same customers you wish to reach, you might avoid some of the least effective email practices and save yourself much time and energy.
5 Marketing Automation Mistakes You Should Avoid
Learn how to get the most out of your marketing automation effort by avoiding these five common mistakes that have made other companies fail.
3 Practical Ways to Build a Massive Business Email List
There are many ways to market to an email list and boost your conversions. Here are four practical and actionable ways to build a massive email list that you can consistently sell to.
How to Use Email Marketing To Boost Your SEO
You can harness the power of email marketing to support and improve content and off-site SEO campaigns.
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