Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

In order to realize that ROI, Email Marketing Must Be Mobile, Automated & Personalised to Deliver ROI

Three ways brands can capitalise by taking their email marketing to the next level.

Email Marketing: What’s Old is New Again

Email marketing isn’t really making a comeback, but instead showing back up as one of the most effective ways to reach your customers. Includes three tips to reach potential and existing customers.

Four Steps To Revolutionize Your Email Marketing

Janine Silva, director of email and integrated marketing at Investopedia, chatted about the steps taken to revamp Ivestopedia’s email strategy in a conversation with Email Marketing Daily.

What Influences Consumers to Purchase From Marketing Emails?

Insightful summary of a report on consumer’s use of email from Yes Lifecycle Marketing.

Think Customer First: Conversion Tips From European Email Marketers

More insight into the consumer related to email marketing.

The last point of the article above, get your emails open. Well, 5 Things You Can Do to Get More Customers to Open Your Emails and 5 Tips For Writing Effective Email Subject Lines