Does your email marketing consist of drafting a sales pitch and “blasting” it out to everyone in your database? Those days are over. Today’s email marketing strategy is about personalization and segmentation and the practices are going to change even more so in the future. Actually, the future of email marketing is already here. Columnist Len Shneyder shares the landscape of email marketing is about to change dramatically, even if we don’t realize it yet. He points us down the path ahead.
Now, on to the tips to better your emails and campaigns…
5 Ways to Create Winning Holiday Email Marketing Campaigns
It’s nearly September — and Santa’s on his way. So pack up the bathing suits, give a cursory glance at October’s ghosts and goblins, a fleeting nod to November’s pumpkins and falling leaves, and focus all your energies on the all important winter holiday season. The above article has 5 strategies to maximize your emails this holiday season.
5 Ways To Power Up Your Email Marketing Campaign With Newsletters
Email marketing has never been more popular than it is today. Email marketing has become a lot more advanced than it was when it first started in the 1990s. We all remember the bells, whistles and gimmicks that complemented the emails we received in our Excite or AOL accounts.
Generating Repeat Business Through Effective Email Marketing
How do you use email marketing to generate repeat business? What tactics can you use that are just as persuasive as those new customer offers? (The above article has) a few pointers to help improve your campaigns and revive that initial customer enthusiasm about your brand…
Email Marketing Best Practices
It’s a fast-paced, mobile-first world, and marketers need to deliver something of value to customers and prospects.
The 3 Rules of Effective Mobile Email Marketing
Replace your industry for the auto industry in the above article, then utilize email and mobile marketing to sell more (whatever you sell)? Just follow these three basic rules:
- Design for mobile first.
- Say what you mean.
- Send highly relevant information.
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