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Social Media – Best 8 Reads Week of May 29

Social Media – Best 8 Reads Week of May 29

We do the reading for you. Here’s 8 of the best reads this past week on social media.

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That being said, these first two aren’t articles. They’re reports. You’ll have to subscribe or at least provide an email address I’m sure but consider the 2017 Social Media Marketing Industry Report

In Social Media Examiner’s ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing.

Also, The Digital Trust Report, a brand new report from BI Intelligence, examines consumers’ perception of major social platforms. It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability. Access the report here.
Now to the articles…
3 Ways Businesses Should Use Social Media, According to the Newest Research
Data from analytics company Socialbakers suggests that Instagram is on the rise for brands, while Facebook is on the decline.
6 Facebook Remarketing Tactics That Work

Looking for a way to re-engage past customers and prospects on Facebook? Wondering how to use remarketing to deliver behavior-based messaging to specific audiences? If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests. In this article, you’ll discover six ways to turn past website visitors and cold leads into loyal customers via Facebook remarketing campaigns.

37 Ways to Spice Up Your Event Social Media

Formal communication is dead. Embrace the newer, more casual ways people on social media communicate, in order to be heard.

4 Ways To Turn Your Social Media Following Into Business Revenue

People think it’s all about the number of followers when in reality it’s a lot more about what those followers are doing and how you’re moving them into a sales funnel. Here are some tried and tested tips on how to turn your social media followers into business revenue.

Cost-Effective Versus Low-Value Ways To Advertise Through Social Media

With social media advertising, you can advertise to those who are most likely to purchase your service or from your brand. The cost is nominal but the outcome is a very specific action to a very specific group of people.

The Top 13 Social Media KPIs for Marketing Managers

As a social media manager you need to be able to answer how you are doing on both a campaign and channel level. Your understanding is critical to delivering the valuable social media insights your team will need to inform their pivots and future campaigns. With these 13 hand-picked social media KPIs you can be confident in your answer to that critical question.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter. Do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.

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