You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices:

The Essential Guide to Social Media Marketing

(Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics.
Five Ways To Repurpose Your Content for Social Media Distribution

You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on time and resources (and aren’t we all?), repurposing is your saving grace.

9 Ways To Grow Your Startup With Social Media

Here is your checklist. Don’t do it all at once, but keep these 9 strategies in front of you and set aside a block of time each week to work on them.

Don’t Make Social Media Your Company’s Mouth – Make It Your Eyes And Ears

…if you only focus on the “mouthpiece” function of social media, you’ll be missing out on some of the most valuable opportunities social media has to offer your brand.

Twitter Turns 10 — and Here Are 10 New Features to Celebrate

To celebrate 10 years of Twitter, let’s highlight 10 new features the social media giant has rolled out over the last year — and how that affects your company’s brand.

5 Tips to Show Up in Instagram’s New Algorithm Feed

If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently.

And if you want even more reading, Huffington Post has compiled the 8 Best Social Media Articles on the Web.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.