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Social Media – Best Reads week of April 17

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. We start with some tips we shared a few weeks ago. “Liberal” Ideas to Improve Your Social Media   After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with the staff? Six tips in the blog post above. Social Media — It’s Not About Sales We need reminded from time to time, entrepreneurs must use platforms such as Facebook and… 

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Email Marketing – 57 Tips and 7 Inspiring Examples

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Now, before you just start ‘blasting’ everyone with emails, consider these 5 Ways to Fail at Email: Avoid These Rookie Mistakes in Your Email Marketing Plan A strong email campaign can be rocket fuel for your pizza business, but you’ll never get off the ground if you commit these fatal… 

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Social Media – Lessons from Price Is Right and 18 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. Did you know you can learn strategies from the popular TV game show Price is Right? 3 Social Media Tips You Can Learn From ‘The Price Is Right’ What the long-running game show can teach us about asking good questions and standing out. 6 Must-Do’s for Effective Social Media Marketing Six marketing experts give their best advice on how to grow an audience, regardless of your budget. 7 Important Hacks… 

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Customer Service – Five Best Reads Week of April 3

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s five great reads to… 

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Customer Service – 16 Stats, 17 Tips and 3 Mistakes to Avoid

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s six great reads to… 

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Email Marketing – 12 Tips, Sending More, Growing Lists, 13 Mistakes to Avoid

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days. Alright, let’s improve your email. Here’s Seven Tactical Email Marketing Tips That Work Every Time So how do you make your emails stand out from… 

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Email Marketing – 8 Reads Week of March 13

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Email: Still the Best Social Network Marketing Tool Good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses. Enough… 8 great reads with lots of tips to improve your email marketing. This article by Vanessa Davies has a misleading title… 

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Customer Service – 18 Tips to Improving Yours; 5 Mistakes to Avoid

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s 18 tips to improving… 

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9 Ways to Fail at an Expo

  • 4 min read

Expos or trade shows are easy. Show up, put some stuff (maybe a LOT of stuff) on a table, sit, and wait for the attendees to visit your table and immediately buy your product or schedule their trip. No training is needed. One can’t mess up an expo. Based on the one I attended recently, one can! As I walked the room and looked upon other booths, I identified nine ways people failed. I am not suggesting mine was perfect. I was walking the room so clearly I didn’t have an endless line of potential customers at the booth. Here’s… 

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