business development - Back To You Marketing

Customer Service – Dealing With Rude Customers; 5 Other Good Reads

November 29, 2016
2 min read

There’s always one. The one customer that takes the fun out of your job. Never mind the regulars that ask about your family or holiday, or the pleasant faceless customers. That one rude customer can affect your whole day. A Florida Starbucks had to deal with one recently. How do you deal with rude customers? Here’s 3 Ways to Deal With Rude Customers Other great reads this week on customer service: From Good to Great: A Guide to Amazing Customer Service There are six customer service best practices that deliver the highest levels of satisfaction and quality, which ultimately result…

November 16, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Three Customer Service Secrets Of…

November 1, 2016
3 min read

The fifth annual “Consumer Views of Email Marketing” report from Mapp Digital is released. It found that 98 percent of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28 percent say they check email between four and 10 times a day. A total of 32.9 percent of respondents said that they check in on their email actively throughout the day. People are more connected than ever to their email accounts, and that means brands are staying connected to them through the channel, according to a new report. “Email marketing…

October 11, 2016
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email rocking! Top 5 Tips for Effective Email Marketing Using this year’s Dotmailer winners as inspiration, (the author) has put together five tips to increase the effectiveness of your email marketing. How Brands Can Build Better Email Marketing from the Rubble of a Brick & Mortar Jason…

September 28, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 33 tips. 5 Ways To Make Social Media Work For The B2B Sales Industry If you want to generate more B2B leads you need to look into how you’re going to make social media work for you. This guide is going to introduce you to how your B2B firm can use social media to its advantage. Here’s What Every Solopreneur Should Know about…

September 27, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Check out these recent headlines: Email Marketing Is Alive And Doing Better Than Ever (A couple good tips included too.) What’s The ROI of Email? (Answer: 122%) Now, on to the tips to better your emails and campaigns… Email Marketing Tips for Small Business The ability to reach…

September 7, 2016
4 min read

Climb into your time machine for a moment and set it for 1965. Ready? Push the big red button. Okay, you’re in 1965. Walk into the first small business you see and ask if they have a phone. Go into the next small business and ask the same question. Once you’re convinced that every small business has a telephone, get back in your time machine and set it for today. The point I want to make is that not having a small business website today would be the equivalent of not having a telephone any time after telephones became routinely…

August 24, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 20 tips. 6 Strategies to Stand Out on Social Media How does the team behind a new guitar pick stand out on social media? “Practice ‘genuine relationship marketing.’” The article has her other best tips. 5 Highly Effective Ways to Increase Social Media Shares How can you boost your social media shares and in turn your engagement? Here are five tips to help…

August 23, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Here’s 6 Reasons Email Marketing is Still an Effective Tool Now, on to the tips to better your emails and campaigns… What Marketing Email Heat Maps Can Teach Us About Creating Eye Catching Emails [Infographic] Easy SMTP and EyeQuant teamed up together to evaluate a number…

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