business development - Back To You Marketing

Email Marketing – 20 Tips and How To Build A List

February 22, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) If you’re just getting started, here’s An Ultimate Guide to Email Marketing for Beginners In this blog (the author) describes some effective email marketing tips which will prove helpful for beginners. 8 Tips for Creating Marketing Emails Your Customers Can’t Help but Click It’s essential for marketers to ensure high…

February 13, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Frankly, this may be…

February 9, 2017
3 min read

When I speak, invariably, one of the first questions I am asked is “how many times should I post, tweet, send and email…” whatever we may be discussing at the time. The short answer is frequently. To help with many of the marketing programs you should be updating or checking regularly, we’ve prepared this handy-dandy list. Brand – Yes, you should monitor your brand. What are people saying about you? Set up Google Alerts to monitor your store name, attraction or destination. You’ll get an email daily. Will only take 2-3 minutes to peruse the headlines if there are any.…

January 4, 2017
4 min read

We see great quotes all the time. #MondayMotivation is a trending hashtag each week. Inspiring, motivating quotes from our leaders and heroes are like caffeine. They give us that boost of energy to work harder. Be stronger. Dream bigger. Some have been so meaningful I’ve either grabbed a screenshot or written them in my calendar/journal to remember them. To help kick-start your (and my) 2017, I’ve compiled the top 15 from 2016. (I couldn’t stop at 10…) May you have a blessed and prosperous 2017! For more positive inspiration, (and marketing assistance,) follow us on either of our social media…

January 2, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Marketers say email marketing will be their 3 most invested initiative in 2017 behind digital advertising and customer events. Perhaps they know about email’s high ROI. To help get your 2017 campaigns started, here’s How to Create a Successful Email Marketing Plan in Minutes Complete with a template, it will help you develop a plan to stay focused, motivated, and accountable. You can also use this 2017 Email Marketing Calendar Sure we’re two days into 2017, but consider What You Need to Know Before 2017 What will email marketing…

December 29, 2016
5 min read

From Multiview‘s Multibrief, here’s the most trending marketing articles of 2016: Why Email Marketing is Not Enough ~ Forbes Mike Templeman writes: Before I get started on this post, a disclaimer: I love email marketing. It’s a great tool to engage with and nurture your leads, making it a crucial part of turning leads into customers. But email marketing, on its own, is not enough. In fact, if you rely solely on your emails as part of your digital marketing efforts, you may be in for a rude awakening. So keep reading to learn about the importance of supplementing your campaigns, and…

December 28, 2016
2 min read

As you consider your marketing in 2017, have you considered email marketing? Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. The author shares three reasons why and three things to focus on when you start your campaigns. You have many marketing options. You should use many. Here’s Why Integrated Campaigns Should Always Include Email Marketing From its reputation for high ROI to the ability to tie-in personalized content, email marketing offers unique, value-driven ways to deliver campaigns and allows marketers to connect with customers and drive revenue in a way that’s unparalleled. Besides, The…

December 14, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Besides that, email is cool again – Email Marketing is Back in Style. So now let’s improve what you’re doing: Here’s What You Shouldn’t Do With Your Email Marketing This December If you plan on adding something to your email marketing campaign this December, make sure you avoid causing consumer headaches…

November 30, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. As you plan your email marketing this holiday season, Don’t Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle With the holiday season quickly approaching, Steven Aldrich, Chief Product Officer at GoDaddy states how it’s the perfect time…

« Previous
1
…
17
18
19
20
21
…
27
Next »

Email Marketing – 20 Tips and How To Build A List

Customer Service – The Ultimate Guide and Business Example

These 15 Will Power Your 2017

Email Marketing – Plan Template, Calendar and 16 Tips for 2017

Email Marketing – THE Tool for 2017; other Good Reads

Email Marketing – 5 Reads and 39 Tips to Improve

Email Marketing – Holiday Campaigns and Tips; 10 Other Tips