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Email Marketing – Best Reads Week of December 10

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Importance Of Email Marketing For A Business The effectiveness of email marketing makes it one of the most suitable and effective ways of generating more revenue for your business. How To Make The Best Out Of Email Marketing A traditional email can do wonders for companies, but you must understand how to make it more effective. Tips That Will Improve Engagement with Your Email Campaigns There are ways that you can improve engagement with your email campaigns… 

Email Marketing – Best Reads Week of November 26

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Get Your Emails Ready For The Holidays With These 10 Email Templates Professionally-designed holiday email templates you need to save time and stand out in your customers’ inboxes. 3 Ways To Rock Your Small Business Holiday Marketing, Starting Right Now 3 powerful ways to rock your digital marketing this holiday season, even if you are just getting started. Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season There are several tried-and-true methods to harness the power of automated… 

Will 2019 Be Your Year of Innovation?

  • 1 min read

2019 is just a few weeks away. Hopefully you’re already thinking about how to maximize your innovation efforts in the coming year. Having been involved in the world of innovation for several decades, I’ve invested a lot of time thinking about innovation. What is the definition of innovation? What is innovation worth? How do we maximize its impact? How can I help companies create sustainable cultures of innovation? Not long ago, I had inquiries from 3 different businesses who wanted to develop innovation initiatives. As an innovation consultant, this situation sparked the realization that I had never codified my learnings… 

Email Marketing – Best Reads Week of November 19

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Make Your Emails Shine Bright During ‘Gray November’ The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. Stop Monthly Newsletters: Learn How to Make The Most of Your Email List Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Apply the 80/20 Rule to Optimize Your Email Marketing 80 percent of sales… 

Email Marketing – Best Reads Week of November 12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: To remind us of the power of email, this tongue-in-cheek headline: Email is Dead, Long Live Email Email is declared dead fairly regularly, yet it’s still the most effective marketing channel for organisations today, says Ross Sibbald. Now for some tips, Better B2B Email—10 Quick Tips At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI. Nine Top Tips To Improve Any Email Marketing Campaign Nine tips to create an email marketing… 

Email Marketing – Best Reads Week of October 29

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Inspiring Inbox: Email Best Practices that Encourage Opens and Clicks With every email campaign you research, create, test, and send, you have to focus on basic email marketing best practices in order to ensure your message has a shot at reaching your audience. The link above has a infographic full of tips and best practices. You can also try these 5 Tips to Boost Your Email Click-Through Rate Legacy brand? These five are just for you… Five Tactics to… 

What Is A Landing Page? Benefits and Tips

  • 4 min read

Want to drive traffic, build your brand and email data base, and increase conversions? Consider using landing pages within your website. Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages. Landing pages are built to drive traffic for a specific marketing campaign goal. They lead customers to a specific product, service, or offer, and encourages them to take action. Landing pages benefit your business because more conversions typically lead… 

Email Marketing – Best Reads Week of October 15

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Strategy Plan If you own a business and you need help with your email marketing strategy plan then you’ll appreciate the article above! Seven steps to plan the best email marketing strategy. 5 Ways to Get More Email Sign-Ups How do you persuade customers to sign up for your email list? Use the five strategies in the article above to get more customers on your email list and keep them there longer. How to Send Emails… 

Monitoring Your Social Media

  • 5 min read

Monitoring Your Social Media Social media marketing is easy. Post a picture of your purse or clothing or sandwich, house for sale, whatever product you sell. Done! With scheduling programs and the ability to schedule posts in Facebook, you can schedule those posts for weeks or months out and walk away. (In a seminar this past spring, a lady shared she was preparing for her maternity leave and scheduling all posts through the end of the year!) Even better, link your social media platforms! Yes! So when you post on one, you post on all. (We’re being sarcastic. Really sarcastic! Don’t…