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Email Marketing – Best Reads Week of June 20

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) You have your Constant Contact subscription and you’re sending emails. Here’s 23 Hacks To Optimize Your Email Marketing Campaign Converting leads require you to optimize and improve your emails so that readers open them and also click through on them. Here are some useful ways in which you can fully… 

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Email Marketing – You’re Doing It Wrong; 18 Awesome Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) In case you need further convincing, try this read: Master Email Marketing Because It’s Not Going Anywhere For the last 20 years of changing marketing trends, email has remained as popular as ever. You need to master email marketing: It’s one marketing technique you won’t say goodbye to in just a few… 

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Email Marketing – Learn From Mistakes and Grow Lists Thru Social

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 8 articles / 36 tips to help with your email marketing: 5 Costly Email Marketing Mistakes to Avoid At All Costs mistakes can cost the company or person sending them some serious credibility points. To prevent this from happening to you,… 

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Email Marketing – Learn from These 18 Mistakes

  • 2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. You’re not making mistakes are you? We start this week’s collection of email reads with 18 mistakes. As they say, “learn from your mistakes.” Here, others make the mistakes and you learn! Business: Top Five Email Marketing Mistakes That Will Cost You Five major email marketing mistakes you need to avoid as these could cost you in terms of reputation, email marketing service providers, potential clients and good email delivery.   6 Bulk Email Marketing Mistakes That Everybody Makes… 

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Email Marketing – 11 Tips and How Email is Like Elections

  • 2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Wait! You’re not utilizing email in your marketing? Huffington Post recommends email as one of 3 Places to Put Your Marketing Dollars Instead of Social Media Social media ROI isn’t close to the effectiveness of email marketing. Period. To help with your campaigns… 6 Email Marketing Challenges And How To Overcome Them Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each. 5 Ways a Patient E-newsletter Will Make Your… 

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Email Marketing – 15 Tips and Measuring Your Success

  • 2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 15 fixes to help with the success of your campaigns and how to measure your success: 5 Practical Tips to Improve Your Email Marketing Campaign Here are five practical tips that help you get more subscribers as well as increase your engagement. Spring Sending: Time for a Fresh Start A few suggestions that should help to provide some well-needed tender loving care for your marketing efforts. (And remember … given all that your email… 

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Email Marketing – Content Mistakes, Pitfalls and Fixes for Your Campaigns

  • 2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 13 fixes to help with the success of your campaigns: Common Email Content Mistakes and How to Fix Them Your emails are a reflection of you. Here’s why you should pay extra attention to what you write in your emails and a few best practices for writing better emails. 4 Major Email Marketing Pitfalls (and How to Solve Them!) We list four major email marketing pitfalls you’re likely to face at one point, as… 

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Email Marketing – The Overlooked Marketing Tool

  • 2 min read

When we meet with eventual clients, the conversation usually starts with a website. After we discuss the site, we turn to the discussion of what the client will be doing to drive traffic to the website. As we discuss platforms, we always get a surprising response when we inquire about email marketing. Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook… 

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“E-Newsletter” Boring! Re-name It!

  • 2 min read

We have shared many ideas to increase your email database. (Here and here.) Email marketing shows strong ROI and thus, the more inboxes you reach, the more business you generate. The issue often isn’t that we’re not asking, it’s what we’re asking them to do – “Sign Up For A Newsletter.” Zzzzzz! No one wants a newsletter. That’s where you need to get creative on naming your newsletter. Here’s 35 ideas to get you started. Is your newsletter information driven? If the content is going to be industry driven, a more serious name may be in order: The Advisor The Dispatch… 

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