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Email Marketing – Best Reads Week of April 23

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 11 Quick Email Marketing Tips that Will Increase Your Response Rates While written for attorneys, this article provides great tips for building an email marketing list in any industry. 5 Tips for Refining Your Brand’s Email Marketing Strategy The campaigns outlined in the article are still one of the most effective ways to reach consumers. Why Email Marketing Requires Such A Supple Wrist In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc.,… 

Email Marketing – Best Reads Week of April 16

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How To Deliver Email Marketing Strategies That Work If you have small business email marketing is the best and the easiest way to get more clients, so while writing email messages here are some strategies that you should follow. 15 Essential Elements of Every Marketing Email In the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. The article above has a checklist of… 

Email Marketing – Best Reads Week of April 9

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Overlook the Power of Email? This article explains why marketers should not overlook the power of the email channel, and why it should be considered holistically among brands’ entire marketing and media mix says. Before you start email campaigns, set goals. To help set them, 2018 Email Marketing Goals [Infographic] From an email benchmark report, a range of key findings which can help you optimize email performance in line with broader usage trends. Don’t call… 

Musings of Our 500th Marketing Blog Post

  • 2 min read

We don’t brag much. We don’t boast about completed projects. We probably should. Heck, we know our portfolio needs updated. We try to keep our pride in check. But allow us to reflect for a moment as we hit a milestone – our 500th blog post! Who knew there was that much to write about! Stephen started sharing summaries of TIAK board meetings with members. Then it was summaries of conferences for colleagues in smaller offices that may not have had it in their budget to go to conferences. Those were shared via email. The first blog post online was a post about character. “I like that actually,” reflected Stephen. “At… 

Email Marketing – Best Reads Week of March 26

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Seven Reasons Why Email Marketing Isn’t Dead One thing is for sure – email marketing is definitely not dead. It is still a profitable campaign if you know what you’re doing. Here’s How You Can Use Email Marketing to Enhance Customer Loyalty to Your Business Seven ways to use emails to increase and improve the levels of loyalty customers have to your business. Effective Email Strategies for Startups Marketing on a Budget Give… 

Email Marketing – Best Reads Week of March12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why You Should Start Using Email Marketing in 2018 Reasons why you should start using email marketing for your content marketing and SEO campaigns in 2018. Small Business Guide to Email Marketing What’s the most effective digital marketing tool? Many still swear by the humble email – but only if you do it right. 4 Email Marketing Tips: How to Create Engaging Emails and Get Them in the Right Hands Read… 

Improve Your Website SEO with Your Blog

  • 3 min read

In your quest to be number one or even on the first page of Google search results, one of the easiest ways to improve your website’s organic visibility is through a blog. Unfortunately, very few organizations fully capitalize on this SEO tool. Here are five simple ways your blog can improve your website’s organic visibility, traffic, and results. Create A Creative Name For Your Blog Just as we encouraged you to create a creative name for your e-newsletter, call your blog anything but “blog.” Your blog and it’s name is an optimization opportunity. Use the title to incorporate important SEO… 

Email Marketing – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Message To Marketers: Emailing Millennials Works Email remained the top selection by 62% of millennial respondents, noting that “nothing else came close.” Now for 41 tips and hacks… 3 Creative Email Campaign Hacks to Boost Your Open Rates In a crowded inbox, uninspiring emails will be tossed into the trash without a second thought. 9 Email Marketing Habits It Pays to Break A number of commonly overlooked email habits you should… 

Email Marketing – Best Reads Week of February 26

  • 1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Email The Top Channel In Event Marketing Survey and Email Marketing Supports Your Content Marketing And SEO Campaigns But Do Email Blasts Actually Work? (our accompanying article is “E-Newsletter” Boring! Re-name It!) Now to the tips to improve your blasts campaigns: 6 Keys to Email Marketing Success 4 Principles To Increase Your Email Campaign Response 7 Practical Building Blocks of a Strong Email Deliverability Strategy The 1-2-3 To Creating A Marketing Email That People…