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Email Marketing – Best Reads Week of July 16

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Your Small Business Can Use Email Marketing to Drive Revenue Five actionable tips you can use to maximize your email marketing and get your register ringing. How to Craft an Email Newsletter That Gets Marketing Results Simple read on why email still works, how to craft an email blueprint, and ways to make your newsletter more effective. (Even some “don’t dos.”) But don’t call it a “Newsletter!” 4 Ways to Leverage Email Marketing For Audience Engagement Try… 

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Tourism Best Practices – Week of July 16

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Estevan (SK, Canada) Launching Selfies Spots Experience Estevan (SK, Canada) Selfie Spots aims to highlight the best places to take a selfie. 24″ stickers have been placed around the destination. The stickers include footprints where you can stand to get the best selfie. He Ate At All 50 Downtown Akron Restaurants and Has A… 

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Email Marketing – Best Reads Week of July 9

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Six Reasons Email Marketing Still Rocks (And Will Keep on Rocking!) Email marketing keeps on making a big, exciting noise. And the article above has six reasons why that’s likely to be the case for a long time to come. The Ultimate Hack For Building Your Email Database Long read, but great tips to helping build your email database. 5 Email Marketing Best Practices Written for the car wash industry, these five tips apply to any industry. Also, what… 

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Tourism Best Practices – Week of July 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Miami Draws Visitors with Spa Month Clarksville (TN) CVB leading wayfinding signage program Shreveport-Bossier Convention and Tourist Bureau partners with stakeholders to help visitors find the perfect selfie spots Decals at a dozen attractions invite visitors and locals alike to post a selfie to social media using the hashtag #SBFunSide. Richmond Hills (GA)… 

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Email Marketing – Best Reads Week of July 2

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 4 Email Marketing Hacks That Will Help You Stand Out From Your Competition Four things you must look out for if you want each one of your emails to create an impact and bring in conversions. Subject lines are always important. Icontact offers The Best Email Marketing Subject Lines Offering tips for 6 message types and 8 industries, plus additional writing tips. Steal This Marketing Tactic From McDonald’s and Petco to Dramatically Increase Sales Don’t worry about keeping up… 

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Tourism Best Practices – Week of July 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Here’s a handful of destination marketing campaigns: Greater Fort Lauderdale CVB Launches “Sunny Health” – Medial Tourism Initiative New Columbia CVB Marketing Campaign Features Locals to Promote Destination Franklin Launches Ambassador Program for Downtown Tourism Explore Victoria Painted Rock Quest Starts Friday   Other tourism best practices… Colorado Springs Tourism Master Plan Envisions Growth… 

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Social Media Checklist for Facebook

  • 3 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see… 

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Tourism Best Practices – Week of June 25

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” St. Lucie Tourism Office’s campaign encourages residents to ‘Share Your St. Lucie’ The campaign encourages residents to invite family and friends they haven’t seen in a while to vacation in St. Lucie. New Tourism Marketing Campaign in the Works for Anna Maria Island and Manatee County (FL) The campaign aims at attracting potential visitors… 

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Email Marketing – Best Reads Week of June 18

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through. Four strategies that can help make sure an email message travels safely and lands in the inbox. How Email Marketing Can Contribute To Your Startup’s Growth in 2018 Six easy tips that you, as a startup, can take advantage of in order to increase traffic on your website and turn bored viewers into loyal customers. Four Email Newsletter Design Tips to Help… 

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