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Email Marketing – Best Reads Week of May 7

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Reasons Email Marketing Is a Must for Small Businesses If you aren’t using email as a marketing tool, you could be missing out on a lot of new customers and sales. 7 Tips For More Powerful Email Blasts While written for artists, these seven tips can help anyone in any industry make their email blasts that much more powerful and likely to be read. #6 in the article above – writer better subject lines. Email Subject Lines: The Worst… 

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Tourism Best Practices – Week of May 7

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Many DMOs are recognizing National Travel and Tourism Week this week… Emporia, KS, hosts a Wild Card Tour Kenosha, WI, hosts Tourism Week Free Days Effingham, IL, goes off the U.S. Travel theme and hosts a “Then And Now” Photo Contest Dayton, OH, to recognize tourism “ambassadors” Laredo, TX, will host destination training Victoria, TX, will host a Crossroads Crosswords Challenge Preble County, OH, posts banners to remind… 

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21 Like-driving Instagram Images

  • 5 min read

You have added Instagram to your social media marketing mix. But after a while, your creativity runs low and the images you post start to look the same. “Sarah, put on another shirt. Cristy, take a picture and I’ll put it on Instagram.” We have offered Facebook post ideas and video content ideas. Here are 21 Instagram image ideas that will drive likes. User Generated (USG). USG images are authentic. They connect and resonate with users, working as social proof, and showing visitors that other users are raving about your brand. Besides, as the images are created by someone else,… 

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Email Marketing – Best Reads Week of April 30

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why do we prepare these compilations each week? A recent study showed Email Reigns For SMBs, But They Have Much To Learn, Study Finds So here’s six good reads with 29 tips to improve your email marketing… Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking The numbers clearly suggest the need for a mobile email strategy to stay two steps ahead of the marketing game. The time is ripe for mobiles to transform the… 

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Tourism Best Practices – Week of April 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs are preparing events for National Travel and Tourism Week, May 6-12… Dodge City, KS will celebrate Train Day in conjunction with NTTW Emporia, KS will host a Wild Card Tour Pearland, TX throws a Block Party Norman, OK hosts a Tourism Luncheon While not related by NTTW, this promotion by the Fort Lauderdale (FL) CVBs is worth copying noting…2-for-1 Summer Deals at 45 locations. Other events to… 

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Email Marketing – Best Reads Week of April 23

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 11 Quick Email Marketing Tips that Will Increase Your Response Rates While written for attorneys, this article provides great tips for building an email marketing list in any industry. 5 Tips for Refining Your Brand’s Email Marketing Strategy The campaigns outlined in the article are still one of the most effective ways to reach consumers. Why Email Marketing Requires Such A Supple Wrist In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc.,… 

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Tourism Best Practices – Week of April 23

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   Visitor Centers much of the talk this week… Hannibal (MO) with a riverboat theme design. Springfield (IL) to utilize old law office for visitor center. Putnam (WV) to go mobile with their visitor center. In marketing strategy… Detroit Launches New Restaurant-Focused YouTube Show Palm Springs looks to wellness initiatives to draw visitors. They are the first domestic destination to join Wellness Tourism Association Wayfinding project approved in Roanoke… 

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Before You Hit Send Email Check-list

  • 5 min read

We made a mistake in an email. We were so excited about our 500th blog post, that in our haste to share it with you, we failed to check what was to be a link to the blog page on our website. Shortly after we hit ‘send,’ someone replied and said, “Your link doesn’t work!” Doh! Mistakes are going to happen. They happen to the biggest of brands. To help ensure we don’t make any (fewer,) we regrouped and put together our “Before You Hit Send Check-list.” Because we’re of the sharing nature, here it is. The ‘From’ name The ‘From’… 

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Email Marketing – Best Reads Week of April 16

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How To Deliver Email Marketing Strategies That Work If you have small business email marketing is the best and the easiest way to get more clients, so while writing email messages here are some strategies that you should follow. 15 Essential Elements of Every Marketing Email In the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. The article above has a checklist of… 

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